At a Glance
- Tasks: Lead and unify cross-channel testing solutions to enhance media effectiveness.
- Company: Dynamic media company based in White City, London.
- Benefits: Flexible work schedule, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team focused on innovation and continuous improvement.
- Why this job: Be the driving force behind impactful media strategies and learn from real-world experiments.
- Qualifications: Experience in multi-channel media, measurement frameworks, and project management skills.
The predicted salary is between 50000 - 65000 € per year.
Workplace: White City, London - 2 days a week in the office
The role involves being the operational engine of our measurement framework, planning, leading and unifying the cross-channel delivery of testing solutions to improve channel effectiveness. You will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments.
Main responsibilities:
- MMM Operations & Data Stewardship
- Data Supply Chain: Serve as the primary point of contact for all data sharing and queries from MMM partners. Manage the timely process of gathering, cleaning, and formatting media spend/delivery and performance data for our Econometric (MMM) models.
- Accuracy & Quality Assurance: Ensure all shared data is accurately formatted and reflects the reality of our media activity across all platforms.
- Performance Interpretation and storytelling: Assist in interpreting model results, translating statistical outputs into a clear narrative regarding channel performance and growth opportunities.
- Agency partner: Act as the supporting daily contact for our econometrics agency, managing their workflow and ensuring alignment with business needs.
- The Experimentation Bridge (Test & Learn)
- Technical Translation: Collaborate with strategists and analysts to translate ambitious ideas from Channel Leads into technical briefs for specialists.
- Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing and regional Geo-tests.
- Backlog Prioritisation: Own the deployment of the measurement roadmap, deciding which tests or model updates are most urgent.
- The 'Knowledge Bank': Maintain the central Test & Learn Log, documenting outcomes and ensuring lessons learned are used in future media planning.
Skills you’ll need (minimum criteria):
- Multi-channel knowledge: Proven experience working across multiple media channels.
- Measurement Frameworks: Experience with Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
- AdTech/MarTech Stack: Familiarity with how pixels, APIs, and Clean Rooms function to collect data.
- Vendor Management: Experience managing relationships with third-party measurement partners.
Other things we’re looking for (key criteria):
- The 'Translator' Mindset: Understanding of marketing measurement and analytics, with the ability to communicate effectively with Media Planners.
- Operational Grit: A proactive approach to ensuring data accuracy.
- Project Management Skills: Highly organised and capable of managing multiple workstreams with competing deadlines.
- Experience: Demonstrable experience within a media business, ideally with both paid and owned media.
Media Manager, Effectiveness Operations in London employer: ITV
Join a dynamic team in White City, London, where we foster a collaborative and innovative work culture that values proactive problem-solving and operational excellence. As a Media Manager, you'll have the opportunity to lead impactful projects that enhance our marketing effectiveness while benefiting from a supportive environment that prioritises employee growth and development. With flexible working arrangements and a focus on continuous learning, this role offers a unique chance to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager, Effectiveness Operations in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to demonstrate how you can be the operational engine they need, especially in areas like Marketing Mix Models and Test & Learn initiatives.
✨Tip Number 3
Prepare for interviews by practising common questions related to media management and analytics. Think about how you can translate complex data into actionable insights, just like you would in the role. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in effectiveness operations.
We think you need these skills to ace Media Manager, Effectiveness Operations in London
Some tips for your application 🫡
Show Your Proactive Side:In your application, let us see that 'doer' mentality shine through! Share examples of how you've taken the initiative in past roles, especially when it comes to managing complex projects or data. We love candidates who can demonstrate their operational grit!
Be Detail-Oriented:Since this role is all about accuracy and quality assurance, make sure your application reflects your attention to detail. Double-check for any typos or formatting issues, and consider including specific metrics or outcomes from your previous work to back up your claims.
Speak Our Language:Use terminology from the job description to show that you understand the role and its requirements. Mention your experience with Marketing Mix Models, A/B testing, and any relevant tools or platforms. This will help us see that you're not just a fit on paper but also in practice!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at ITV
✨Know Your Data Inside Out
Make sure you’re familiar with the data supply chain and how it feeds into Marketing Mix Models. Brush up on your experience with data gathering, cleaning, and formatting, as this will be crucial in demonstrating your operational grit during the interview.
✨Showcase Your Multi-Channel Experience
Prepare examples that highlight your work across various media channels. Be ready to discuss specific campaigns where you’ve successfully interpreted performance data and translated it into actionable insights, showcasing your understanding of both paid and owned media.
✨Demonstrate Your Project Management Skills
Think of instances where you’ve managed multiple workstreams or projects simultaneously. Be prepared to explain how you prioritised tasks and ensured timely delivery, as this role requires juggling different teams and deadlines effectively.
✨Be a 'Doer' and a 'Translator'
Emphasise your proactive nature and ability to translate complex ideas into technical briefs. Share experiences where you’ve collaborated with strategists and analysts to bring ambitious testing initiatives to life, showing that you can bridge the gap between creative ideas and practical execution.
