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- Tasks: Plan and deliver targeted VOD media campaigns to promote ITV content.
- Company: Join a leading media company with a vibrant culture in White City, London.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of innovative campaigns that enhance viewer experiences and drive business success.
- Qualifications: Experience in digital media campaigns and strong data interpretation skills.
- Other info: Dynamic environment with a focus on collaboration and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Workplace: White City, London - 2 days a week in the office
This role is responsible for the planning and delivery of 'VOD media' - targeted trailers that promote ITV content on ITVX. It involves utilising our valuable media inventory with a blend of audience targeting. This ranges from broad, upper funnel targeting through to personalised, one-to-one recommendations in the lower funnel, ensuring our millions of viewers have a relevant viewing experience that informs their next watch. Our VOD media activity supports wider campaign and channel objectives that contribute to measurable marketing and business outcomes.
Key Responsibilities- Work alongside other marketing, media and creative roles to deliver a video media plan which drives desired outcomes.
- Use specialist media channel expertise and knowledge to enhance the strategic plans provided by the media strategists.
- Act as the VOD media expert in or outside of agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
- Setup and activate VOD media campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
- Execute and optimise a range of formats and VOD channels, and support planning opportunities for additional one-to-one CRM channels: email, push and in-app notifications.
- Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for our channels.
- Employing a test-and-learn approach to deliver continuous improvement in campaign metrics.
- Monitor performance and feedback learnings back to the wider CRM & VOD team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM & VOD activity.
- Experienced in planning, activating and optimising digital media campaigns, particularly video formats, working towards clear outcomes and KPIs.
- Strong at understanding and interpreting data to aid decision making.
- Organised and able to work under pressure with high attention to detail.
- Experience working in a fast paced and dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- A genuine passion for ITV programmes, film and TV.
- Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
- Comfortable presenting in meetings and giving performance updates to relevant stakeholders.
- An effectiveness mindset, using past learnings and insight to inform future activity.
- Accountability for output, and a proactive approach to problem solving.
- A marketing related qualification is desirable.
Media Executive (CRM & VOD) in London employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Executive (CRM & VOD) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Media Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your expertise in VOD media and digital campaigns, so make it shine!
✨Tip Number 3
Prepare for interviews by researching ITV and their content. Understand their audience and how your role as a Media Executive can enhance viewer experience. We want you to impress them with your knowledge and passion for their programmes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that job!
We think you need these skills to ace Media Executive (CRM & VOD) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Media Executive role. Highlight your experience with VOD media and digital campaigns, and don’t forget to mention any relevant KPIs you've hit in past roles. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for ITV programmes and your understanding of audience targeting. Let us know why you're excited about this role and how your skills align with our goals.
Showcase Your Data Skills: Since interpreting data is key for this role, make sure to include examples of how you've used data to drive decisions in previous campaigns. We love a candidate who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at ITV
✨Know Your VOD Inside Out
Make sure you brush up on your knowledge of VOD media and how it works. Understand the different formats and channels, and be ready to discuss how you would optimise campaigns for maximum impact. This shows you're not just familiar with the role but genuinely passionate about it.
✨Data is Your Best Friend
Since the role involves interpreting data to drive decisions, come prepared with examples of how you've used data in past campaigns. Be ready to talk about specific metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical skills and understanding of performance optimisation.
✨Show Off Your Collaborative Spirit
This position requires working closely with various teams, so highlight your teamwork skills. Share stories of successful collaborations and how you’ve fostered relationships across departments. This will show that you can thrive in a dynamic environment and contribute positively to team efforts.
✨Be Ready to Adapt
Given the fast-paced nature of the industry, be prepared to discuss how you've handled changes or unexpected challenges in previous roles. Share examples that showcase your flexibility and problem-solving skills. This will reassure them that you can handle the pressures of the job with a positive attitude.
