At a Glance
- Tasks: Create and deliver exciting marketing campaigns for ITV Studios' formats and unscripted content.
- Company: Join a leading media company in the heart of London with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work on international events and projects.
- Why this job: Combine creativity and organisation to make an impact in the entertainment industry.
- Qualifications: Experience in marketing, digital content management, and strong copywriting skills.
The predicted salary is between 30000 - 40000 £ per year.
Description
Workplace: White City, London - 3 days a week in the office.
The role
The Formats & Unscripted
Marketing Executive plays a key role in delivering marketing campaigns and maintaining the digital presence of ITV Studios' world-leading formats and unscripted catalogue.
Working closely with Marketing, Sales, Content, Digital Products and Creative teams, you'll create compelling marketing campaigns, develop sales materials and use the ITV Studios website and digital catalogue as key marketing channels, ensuring content, collections and customer journeys remain fresh, engaging and commercially focused.
This is a varied, hands-on role for someone who enjoys combining creativity with organisation, is confident managing digital content and websites, and can spot opportunities to improve how customers discover and engage with our catalogue.
The role
Marketing Campaigns
- Support the Senior Marketing Managers in planning and delivering integrated marketing campaigns across ITV Studios' Formats and Unscripted portfolio.
- Create marketing assets including presentations, pitch decks, copywriting and campaign materials in collaboration with internal creative teams and external agencies.
- Build and deliver email marketing campaigns, reporting on performance and recommending improvements, owning the Unscripted email calendar.
- Support the delivery of marketing activity for priority titles as well as wider catalogue campaigns throughout the year.
- Produce campaign reports, producer updates and post-market presentations.
Website & Digital Catalogue Management
- Take ownership of the Formats and Unscripted areas of the ITV Studios website and digital catalogue, ensuring front and back catalogue content is accurate, engaging and commercially focused.
- Curate homepage features, collections, promotional rails and seasonal campaigns that showcase priority titles, catalogue themes and commercial opportunities.
- Develop and execute content plans that drive buyers to the website, increasing engagement with both new launches and back catalogue content.
- Work closely with Sales, Content and Digital Products teams to identify gaps, improve content discoverability and optimise the customer journey.
- Monitor website performance and customer behaviour, making recommendations to continually improve engagement and conversion.
- Manage marketing information within Content Hub and other content management systems, ensuring assets, metadata and content remain accurate and up to date.
Sales Enablement
- Create sales materials that support buyers throughout the sales cycle, including presentations and promotional assets.
- Work with teams to respond to customer requests and coordinate marketing materials across international markets.
- Support back catalogue marketing initiatives by identifying opportunities to promote library content, develop thematic collections and maximise commercial value across the catalogue.
Events
- Support the delivery of ITV Studios' presence at key international markets and events including ITV Studios Festivals, MIPCOM and Asia Television Forum.
- Coordinate campaign assets, marketing materials and digital content for events.
Team Support
- Assist with marketing administration including purchase orders, invoices, campaign tracking and reporting.
- Maintain marketing databases and CRM records.
- Support wider Studios Marketing projects as required.
Skills you’ll need
- (minimum criteria)
- Experience in a marketing, digital marketing or content marketing role.
- Experience managing website content, digital catalogues or Content Management Systems (CMS), with an understanding of content curation and customer journeys.
- Excellent copywriting and proofreading skills.
- Experience creating marketing presentations, emails and digital marketing assets.
- Strong project management and organisational skills with excellent attention to detail.
- Ability to manage multiple projects and prioritise competing deadlines.
- Confident working with stakeholders across different teams.
- Strong presentation skills.
- Other things we’re looking for
- (key criteria)
- Experience curating website content or digital catalogues.
- Experience using Salesforce, Marketing Cloud or similar CRM/email platforms.
- Experience using Photoshop or similar creative software.
- Experience analysing website or campaign performance using analytics tools.
- Knowledge of television, media or entertainment marketing.
- Experience working with content libraries or asset management systems.
- Experience using AI tools.
Marketing Executive in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ITV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ITV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ITV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ITV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ITV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ITV:Show us that you’ve done your homework! In your application, briefly mention what you admire about ITV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ITV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ITV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ITV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
