At a Glance
- Tasks: Analyse audience data to drive insights for Factual, News, and Entertainment programmes.
- Company: Join ITV, a leading broadcaster committed to audience-driven content.
- Benefits: Enjoy flexible working, generous holidays, and opportunities for personal growth.
- Other info: Embrace a culture of innovation and creativity in a dynamic environment.
- Why this job: Make a real impact on TV content by shaping audience insights.
- Qualifications: Experience in data analysis and research methodologies is essential.
The predicted salary is between 49050 - 59950 £ per year.
14 Months Fixed Term, Maternity Cover
Office location: ITV White City, London | Hybrid
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.
The role We're seeking an Insight Manager to work within the Content Insight Team. The Content Insight Team work closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. The role will work primarily across Factual, News and Entertainment programmes, working closely with the Senior Insight Manager to help deliver key insights on our programmes, genres and channels.
Responsibilities:
- Ratings Analysis: Monitoring and reporting of programme performance
- Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes
- Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content – from Pre to Post Broadcast Research
- Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods
- Questionnaire Design & Execution: Develop and analyse questionnaires to gather feedback on Content
- Qualitative Insights: Facilitate or commission focus groups to gather 'deep-dive' audience feedback, when required
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that 'tell the story' of the viewer to non-analytical creative stakeholders
- Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative.
Skills you’ll need (minimum criteria):
- Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion.
- Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content
- Experience in building relationships with Creative Stakeholders
ITV is for everyone. ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage (minimum criteria above). We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Find out more about applying with a disability.
Because those who make an impact deserve to be rewarded for it. ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Content Insights Manager, Unscripted in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Insights Manager, Unscripted in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Content Insights Manager, Unscripted in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at ITV from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at ITV specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at ITV
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at ITV, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show ITV you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure ITV that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for ITV, so think on your feet and don't hesitate to showcase your creativity!
