At a Glance
- Tasks: Analyse audience data and provide insights to shape ITV's entertainment and reality content.
- Company: Join ITV, a leading broadcaster at the forefront of the digital streaming revolution.
- Benefits: Enjoy flexible working, generous holidays, annual bonuses, and opportunities for personal growth.
- Other info: Inclusive workplace encouraging applications from diverse backgrounds, including disabled candidates.
- Why this job: Make a real impact on TV content that reaches millions while developing your skills.
- Qualifications: Experience in data analysis, research methodologies, and strong communication skills required.
The predicted salary is between 48150 - 58850 £ per year.
ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV.
Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.
We're seeking an Insight Manager to work within the Content Insight Team. The Content Insight Team work closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. The role will work primarily across Entertainment and Reality programmes, working closely with the Senior Insight Manager to help deliver key insights on our programmes, genres and channels.
Responsibilities:
- Ratings Analysis: Monitoring and reporting of programme performance.
- Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content – from Pre to Post Broadcast Research.
- Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods.
- Questionnaire Design & Execution: Develop and analyse questionnaires to gather feedback on Content.
- Qualitative Insights: Facilitate or commission focus groups to gather "deep-dive" audience feedback, when required.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story" of the viewer to non-analytical creative stakeholders.
- Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative.
Skills you'll need (minimum criteria):
- Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion.
- Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
Other things we're looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content.
- Experience in building relationships with Creative Stakeholders.
ITV is for everyone. ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage.
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Because those who make an impact deserve to be rewarded for it. ITV offers some great rewards and benefits including:
- Flexible working with a range of options.
- Generous holiday allowance, plus you can buy more.
- Annual bonus opportunity.
- Competitive pension contribution.
- Save as you earn - with an opportunity to buy ITV shares.
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.
Your work matters to millions. Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Content Insights Manager, Entertainment and Reality in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Insights Manager, Entertainment and Reality in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ITV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ITV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ITV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ITV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Insights Manager, Entertainment and Reality in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ITV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ITV:Show us that you’ve done your homework! In your application, briefly mention what you admire about ITV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ITV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ITV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ITV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
