At a Glance
- Tasks: Analyse audience behaviours and deliver insights to drive business value.
- Company: Join ITV, a leader in streaming and broadcasting innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a passion for creativity and innovation.
- Why this job: Shape the future of TV by translating data into impactful stories.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills.
The predicted salary is between 50000 - 60000 € per year.
Workplace: White City, London - Hybrid
18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more. The ITV Insights Group will lead the business in putting insight in every key decision.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that 'tell the story' of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need (minimum criteria):
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Central Insights Manager in London employer: ITV
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and data-driven insights converge to shape the future of television. With a strong emphasis on employee growth, ITV fosters a collaborative culture that encourages innovation and the sharing of ideas, ensuring that every team member's voice is heard. The hybrid working model and commitment to professional development make ITV a rewarding place for those passionate about media and audience engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Central Insights Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website where you can showcase your insights projects, data visualisations, and any relevant work. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to explain how your insights have driven business decisions in the past. Use real examples that highlight your analytical prowess and ability to communicate complex data clearly.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly helps us see your enthusiasm. Plus, it’s a great way to stay updated on new roles that match your skills.
We think you need these skills to ace Central Insights Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Central Insights Manager role. Highlight your experience in data analysis and storytelling, and don’t forget to mention any relevant projects that showcase your skills in audience insights and stakeholder management.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about ITV and how your background aligns with the responsibilities of the role. Be sure to mention specific techniques or tools you’ve used in previous roles that relate to the job description.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've successfully interpreted data sets in the past. Whether it's through dashboards or presentations, demonstrate your ability to turn complex data into actionable insights.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at ITV
✨Know Your Data
Make sure you’re well-versed in the data sets relevant to the role. Brush up on audience behaviours, performance metrics, and any recent trends in the TV industry. Being able to discuss these confidently will show that you’re not just familiar with the numbers but can also interpret them meaningfully.
✨Master the Art of Storytelling
Prepare to translate complex data into engaging narratives. Think about how you can present insights visually and verbally to non-analytical stakeholders. Practising this skill will help you stand out, as it’s crucial for making your insights resonate with the team.
✨Showcase Your Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to discuss examples of past collaborations. Highlight how you’ve built relationships and shared insights effectively. This will demonstrate your ability to work within a team and influence decisions across departments.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest developments in the TV industry, especially regarding ITV and its competitors. Being knowledgeable about current events and how they impact audience behaviour will show your passion for the field and your commitment to driving insights that matter.
