At a Glance
- Tasks: Support and develop innovative marketing campaigns that engage audiences and drive viewership.
- Company: Join ITV, a leading broadcaster known for creativity and collaboration.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for growth.
- Other info: Work in a vibrant team culture while learning from industry experts.
- Why this job: Be part of exciting projects that shape the future of TV and streaming.
- Qualifications: Experience in marketing, strong communication skills, and a passion for creativity.
The predicted salary is between 30000 - 40000 £ per year.
- Description
- Workplace: White City, London - 2 days a week in the office
The role
This role sits in the M&E Marketing team and plays a vital role supporting the development of full funnel marketing campaigns which drive business KPIs across Broadcast and Streaming.
The Campaign & Partner Marketing Executive will be responsible for owning and supporting campaigns or activity that leverages our brand and priority content, in order to drive marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched by millions every day.
The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, to help develop best in class campaigns rooted in consumer insight.
A close working relationship with production teams and key internal stakeholders will also be vital, building marketing’s influence and ensuring our content is leveraged to maximise effect.
A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.
- Main responsibilities
- Develop clear and effective campaign briefs, constructing single-minded briefs rooted in insight about the content, brand, audience, market and culture to create strong foundations for marketing activity.
Ensure briefs clearly articulate the content proposition using our audience-first framework.
- Collaborate across various teams to deliver campaigns, working closely with colleagues in Media, Creative, Strategy, Delivery and Publicity to develop activity from inception through to final analysis across paid, owned and earned channels.
- Champion innovative and distinctive marketing work, supporting a culture of innovation across media and creative and encouraging bold, conversation-driving campaigns that generate buzz for ITV content.
- Monitor market and competitor performance, analysing brand, market and competitor activity and proactively recommending improvements to strengthen campaign effectiveness.
- Build strong relationships with commissioning teams, partnering with ITV genre commissioning teams to ensure clear and focused NSTs sit at the heart of briefs and, where appropriate, supporting the development of editorial hooks that marketing can amplify.
- Ensure alignment with ITV’s brand positioning, working closely with the Brand team to ensure marketing activity reinforces ITV’s TOV and TNPLI platform.
- Support the delivery of the Partner Experience programme, working with the Partner
- Marketing team to unlock opportunities that bring key distribution partners closer to ITV’s content and brand.
Skills you’ll need
- (minimum criteria)
- Experience or exposure to building collaborative relationships within a fast-moving, matrix environment, with the ability to work with peers across multiple squads to create best-in-class marketing activity.
- A true multitasker, able to juggle multiple projects simultaneously while maintaining an appetite to learn and grow.
- Evidence of the ability to analyse trends and data to understand viewer behaviour and use these insights to shape marketing activity.
- Experience supporting the development of creatively impactful cross-media campaigns that spark and maintain conversations, excite audiences, and drive viewing.
- Strong communication skills, with the ability to clearly articulate concepts, give constructive creative feedback, and excite others about ideas and plans.
- Evidence of the ability to grow stakeholder relationships, listen effectively, and defend a proposed approach, including using data to support rationale.
- Understanding of media types, including digital and data-driven marketing techniques and experience working with media or creative agencies.
- Knowledge of the UK TV marketplace and ITV’s position within it, including awareness of the latest changes in viewing trends and content discovery.
- Other things we’re looking for
- (key criteria)
- A team player who contributes positively to a collaborative environment.
- Awareness of current viewing trends and audience behaviours.
- A results-driven mindset and enthusiasm for learning and growth.
- Ability to multitask and prioritise across projects while maintaining accuracy.
Campaign & Partner Marketing Executive (6 months FTC) in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign & Partner Marketing Executive (6 months FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Campaign & Partner Marketing Executive (6 months FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at ITV from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at ITV specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at ITV
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at ITV, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show ITV you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure ITV that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for ITV, so think on your feet and don't hesitate to showcase your creativity!
