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For Companies At a Glance
- Tasks: Lead exciting campaigns for top entertainment titles from planning to launch and beyond.
- Company: Join ITV Studios, a powerhouse in global entertainment with a vibrant team culture.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for growth.
- Why this job: Make your mark in the entertainment industry and turn fans into customers.
- Qualifications: Experience in campaign management, especially in TV or entertainment is a plus.
- Other info: Collaborative role with a focus on creativity and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
Workplace: White City, London - 3 days a week in the office
The team
ITV Studios creates and owns some of the world’s biggest and most valuable entertainment brands, working in close partnership with broadcasters, platforms and production teams to bring them to audiences. Alongside partner-led activity, ITV Studios also plays a role in areas such as social channels, B2B communications and broader brand and industry storytelling.
The role
This role is part of the Consumer marketing team in ITV Studios that drives commercial growth by turning fans into customers. The primary outcome is to own and develop an end-to-end view of each priority title, to deliver outstanding launch and series performance.
The Campaign Manager will map, manage and organise activity across the full lifecycle of a show, from early planning into production, then building to launch, broadcast of the series and growing/sustaining performance. By bringing together partner marketing plans alongside Studios-led activity, the role creates a shared roadmap that gives stakeholders clarity on what is happening, when, and how different activity connects.
The focus is on alignment, structure, galvanising teams across the business, planning and executing campaigns that deliver agreed outcomes and telling the story of success. This role ensures teams are joined up, opportunities are identified early, and momentum is sustained over time, while capturing insight that can inform future launches and partnerships.
Main responsibilities
- Bring together all activity relating to priority UK entertainment titles into a clear, end-to-end campaign view, spanning planning, launch and sustain.
- Work with production teams, broadcasters, partners and ITV Studios stakeholders to map activity across the full lifecycle of each show.
- Combine partner-led marketing activity with ITV Studios-led activity (including social and B2B communications) into a single, shared roadmap.
- Provide structure and clarity around timings, dependencies and priorities, ensuring stakeholders have visibility of what is happening and when.
- Actively review existing plans to identify gaps, missed opportunities or areas where activity could be strengthened.
- Develop and propose additional campaign ideas or tactical activity to address gaps, working within agreed budgets and approvals.
- Support early planning by helping identify opportunities, risks and gaps across the campaign lifecycle.
- Facilitate focused, well-structured cross-team discussions that support alignment and reduce duplication.
- Ensure activity is considered beyond launch, helping teams think about sustain, momentum and longer-term impact.
- Act as a consistent point of connection between production teams, broadcasters and ITV Studios, supporting effective collaboration.
- Own and implement ITV Studios-led campaign elements where required, coordinating delivery and ensuring activity lands to plan and budget.
- Track key moments, learnings and outcomes across campaigns to build a clearer understanding of what works.
- Capture insight and learn to inform future launches, ongoing partnerships and repeatable campaign approaches.
- Support the development of a scalable campaign framework that can be applied across the wider entertainment slate.
Skills you’ll need
- Strong experience delivering and coordinating campaigns or launches ideally within TV, streaming or entertainment.
- Proven ability to manage complex projects with multiple stakeholders and moving parts.
- Experience bringing together marketing, PR, social, talent and production activity into a clear, joined-up plan.
- Experience working with recognised brands, IP or entertainment titles is desirable.
Other things we’re looking for
- Good judgement and the confidence to sense-check plans, highlight risks and suggest improvements.
- Comfortable influencing and aligning stakeholders without direct line management.
- Highly organised, with the ability to manage timelines, priorities and dependencies.
- Collaborative working style, able to build trust quickly across teams and partners.
- Clear communicator, able to explain plans and thinking simply and effectively.
- Able to balance strategic thinking with practical delivery.
- Interested in learning what works and applying insight to future campaigns.
Campaign Manager (6 months FTC) in London employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager (6 months FTC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and projects. This is your chance to showcase what you can bring to the table, especially in a creative field like entertainment marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals. We want to see that you’re not just interested in the role, but that you understand the brand and can contribute to its success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Campaign Manager (6 months FTC) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Campaign Manager role. Highlight your experience in managing campaigns, especially in TV or entertainment, and show us how you can bring together various marketing activities into a cohesive plan.
Showcase Your Skills: We want to see your strong organisational skills in action! Use specific examples from your past experiences where you've successfully managed complex projects with multiple stakeholders. This will help us understand how you can handle the demands of this role.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clear communication, so make sure your plans and ideas are easy to follow. Avoid jargon and focus on what makes you the best fit for the Campaign Manager position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at ITV Studios!
How to prepare for a job interview at ITV
✨Know Your Campaigns
Before the interview, dive deep into ITV Studios' recent campaigns and launches. Familiarise yourself with their approach to turning fans into customers and how they manage the lifecycle of a show. This will not only show your enthusiasm but also help you discuss how your experience aligns with their needs.
✨Showcase Your Project Management Skills
Be ready to share specific examples of complex projects you've managed, especially those involving multiple stakeholders. Highlight how you ensured clarity and alignment among teams, as this is crucial for the Campaign Manager role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare for Collaboration Questions
Expect questions about your collaborative working style. Think of instances where you successfully built trust across teams or influenced stakeholders without direct authority. Be prepared to discuss how you facilitate discussions and ensure everyone is on the same page.
✨Demonstrate Your Insight-Driven Approach
ITV Studios values insight and learning from past campaigns. Prepare to talk about how you've captured learnings in previous roles and applied them to improve future projects. This shows that you're not just about execution but also about strategic thinking and continuous improvement.
