At a Glance
- Tasks: Analyse audience behaviours and deliver insights to drive ITV's business strategy.
- Company: Join ITV, a leading broadcaster on a mission to supercharge streaming with data-driven insights.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation in the media industry.
- Why this job: Make a real impact by shaping the future of television through audience insights.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills, and excellent communication.
The predicted salary is between 45000 - 55000 £ per year.
Contract Type: 18 Month Fixed-Term, Full Time
Workplace: ITV White City, London - Hybrid
Overview
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more. The ITV Insights Group will lead the business in putting insight in every key decision. For example; What content should we commission? Which audience is most commercially attractive for us? How do we optimise our product to improve view through rates? The answers to these questions and more will enable ITV to succeed in the future.
Responsibilities
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that 'tell the story' of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way. This will be via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Insights Manager employer: ITV
ITV is an exceptional employer, offering a dynamic work environment at our White City location in London, where creativity and data-driven insights converge. With a strong focus on employee growth, we provide opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard in shaping our future strategies. Our hybrid working model promotes a healthy work-life balance, while our commitment to innovation and excellence makes ITV a rewarding place to advance your career in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ITV or similar companies. Attend events, webinars, or even casual meet-ups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website where you can showcase your insights projects, data visualisations, and any relevant work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to explain how you've used data to drive decisions in past roles. Use real examples to illustrate your impact and how you can help ITV supercharge their streaming strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ITV team.
We think you need these skills to ace Insights Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Insights Manager role. Highlight your experience in data analysis and storytelling, and don’t forget to mention any relevant projects that showcase your skills in audience insights.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about ITV and how your background aligns with their mission to supercharge streaming and optimise broadcast. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about insights and data, make sure to include specific examples of how you've used data to drive decisions in previous roles. Whether it's through dashboards or reports, let us see your analytical prowess!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ITV
✨Know Your Data
Before the interview, dive deep into ITV's audience insights and data trends. Familiarise yourself with their recent reports and how they analyse viewer behaviour. This will not only show your enthusiasm for the role but also help you discuss how you can contribute to their mission of supercharging streaming.
✨Master Data Storytelling
Prepare to showcase your ability to translate complex data into engaging narratives. Think of examples where you've successfully communicated insights to non-analytical stakeholders. Practising this will help you demonstrate your communication skills, which are crucial for the Insights Manager role.
✨Build Relationships
Since relationship management is key, come prepared with examples of how you've built strong partnerships in previous roles. Be ready to discuss how you would collaborate with cross-functional teams at ITV to deliver impactful insights that drive business value.
✨Show Your Passion for TV
Let your love for television shine through! Be prepared to discuss your favourite shows and how they relate to audience insights. This personal touch will resonate well with the interviewers and show that you're genuinely interested in ITV's content and its audience.
