Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead bold marketing campaigns that drive engagement and viewership for ITV's content.
- Company: Join ITV, a leading broadcaster with a dynamic marketing team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in the media landscape while working on exciting campaigns.
- Qualifications: Proven experience in creating impactful marketing briefs and managing large campaigns.
- Other info: Collaborative environment with a focus on creativity and effectiveness.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Marketing Manager (Campaigns) role at ITV.
Contract Type: Fixed Term Full Time - 12 months
Workplace: White City, London - 2 days a week in the office
Closing Date: 25th January 2026
This role sits in the M&E Marketing team and plays a vital role developing upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming. The Senior Marketing Manager will be responsible for developing bold and impactful campaigns leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched and considered by millions.
The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, developing best in class campaigns rooted in consumer insight. This person will be focussed on crafting insight rich, single-minded marketing briefs with distinct hooks that inspire our creative and media strategists. A close working relationship with commissioning and production teams will also be vital, building marketing’s reputation and ensuring hero content is leveraged to maximise effect. A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.
Main responsibilities:
- Create the strongest foundations for priority campaigns by constructing best in class Marketing briefs rooted in insight about the content, brand, audience, market and culture - with a distinct and single-minded hook.
- Work closely with colleagues in Media, Creative, Delivery and Publicity, forming an agile squad to develop priority campaigns from inception through to final analysis.
- Build strong relationships with the ITV genre commissioning teams, working with them to ensure content ‘ammunition’ is utilised to maximum effect.
- Work with the Marketing Insight team to ensure the latest audience and market insights are embedded in all campaign briefs and that campaign tracking is in place to ensure the impact of all activity can be understood.
- Ensure that all campaign learnings are captured and used to inform future activity, constantly striving to maximise the impact of all marketing investment.
- Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice.
Skills you’ll need (minimum criteria):
- An exceptional brief writer that transforms business challenges and complex content propositions into simple, clear and brilliant marketing briefs, rooted in data and insight.
- Evidence of ability to develop creatively ambitious cross-media campaigns which spark conversation, excite audiences and ultimately drive viewing.
- Proficient at managing multi-million pound paid media plans in conjunction with a large-scale external media agency.
- Knowledge of the UK TV/Streaming landscape and ITV’s position within it, including the latest changes in viewing trends and content discovery.
Other things we’re looking for (key criteria):
- Demonstrable experience of working in a fast-paced environment, with the ability to manage multiple projects at one time.
- Strong communication skills with the ability to clearly articulate insights, concepts and creative feedback and excite others about your ideas and plans.
- Highly effective at working with many different disciplines across an organisation and forging influential and mutually beneficial relationships routed in trust.
- Evidence of ability to build strong stakeholder relationships and able to influence effectively including robustly defending a proposed approach.
- An outcome-focused mindset with an understanding of how to measure the impact of marketing activity.
- A passion for continual improvement and communicating learnings and marketing effectiveness.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Broadcast Media Production and Distribution
Senior Marketing Manager (Campaigns) in England employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Campaigns) in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ITV or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns. Make sure they see how your bold ideas can drive results and resonate with audiences.
✨Tip Number 3
Be prepared to discuss insights! Brush up on the latest trends in the UK TV and streaming landscape. Being able to talk about how these trends influence marketing strategies will show you're on the ball.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ITV team. Don’t miss out!
We think you need these skills to ace Senior Marketing Manager (Campaigns) in England
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in developing bold marketing campaigns and how you can leverage insights to drive business KPIs. Keep it engaging and show us your passion for creativity!
Tailor Your CV: Don’t just send the same CV for every application. Tailor it to reflect the skills and experiences that align with the Senior Marketing Manager role. Focus on your ability to create insightful briefs and manage multi-million pound media plans.
Showcase Your Campaign Successes: When detailing your past experiences, be specific about the campaigns you've worked on. Share metrics and outcomes that demonstrate your impact. We want to see how you've driven viewing and sparked conversations!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ITV
✨Know Your Campaigns
Before the interview, dive deep into ITV's recent marketing campaigns. Understand their objectives, target audience, and the insights behind them. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Master the Brief
As an exceptional brief writer, be prepared to showcase your skills. Bring examples of past briefs you've crafted that transformed complex challenges into clear, actionable strategies. Highlight how these briefs drove successful outcomes in previous roles.
✨Build Relationships
Emphasise your ability to forge strong relationships across teams. Be ready to share specific examples of how you've collaborated with creative, media, and insight teams to develop impactful campaigns. This will demonstrate your understanding of the collaborative nature of the role.
✨Showcase Your Insights
Prepare to discuss how you leverage data and insights in your marketing strategies. Bring examples of how you've used audience insights to inform campaign decisions and measure effectiveness. This will highlight your outcome-focused mindset and passion for continual improvement.
