At a Glance
- Tasks: Analyse data to optimise CRM and VOD campaigns, driving insights for future strategies.
- Company: Join ITV, a leading player in the entertainment industry with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make an impact on popular culture while developing your analytical skills.
- Qualifications: Experience in data-driven marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Workplace: White City, London - 2 days a week in the office
Closing Date: 7th December 2025
The CRM Team looks after everything from email, mobile notifications, and targeted VOD campaigns (content trailers). This CRM Analyst role is designed to ensure we are testing and learning long-term as well as from each individual campaign. They will create and maintain reporting of CRM, VOD & digital activity across our campaigns and always-on channel health activity, working collaboratively with the Insights and Data teams to improve our audiences and measurement. They will be responsible for collating data, but most importantly delving into the details to translate it into tangible insight which can improve our future output and effectiveness.
Key Responsibilities
- Understand ITV’s viewers through data and insight
- Work with internal and external teams, agencies and suppliers to ensure the successful delivery of all CRM and VOD campaigns.
- Analyse previous campaign performance and draw meaningful insights which can feed, inform and shape subsequent campaigns, across audiences, creatives and content
- Track performance of our automated journeys, gaining an understanding of the total user journey and identify areas for optimisation
- Use 1st party data as well as 3rd party data to understand and recommend best practice across CRM, AV and wider media
- Update all reporting dashboards, including VOD campaign results and CRM Health Metrics, visualising and centralising all data sources
- Handle raw data to create required reports
- Monitor the effectiveness of CRM and VOD activity and guide the team towards optimisations which increases impact on KPIs
- Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media
- Set up, test and analyse results to bring insight to campaign strategy
- Monthly and quarterly performance reporting across the team
- Support monthly and annual forecasting for CRM & VOD activity across key KPIs
Skills you’ll need (minimum criteria)
- Experience in a data-led digital marketing, performance-driven environment
- Previous experience in a customer analysis or marketing insight role
- Highly data-literate with proven experience interpreting data to aid decision making and make recommendations
- Proven competence and familiarity with spreadsheet software (e.g., Excel, Google Sheets) for data handling and analysis
Other things we’re looking for (key criteria)
- Motivated and organised to deliver work to a high standard and to deadlines
- Meticulous attention to detail, able to spot anomalies and find solutions
- Highly collaborative, working comfortably within a complex matrix environment and with a range of stakeholders
- Able to take the initiative and work independently, with a can-do, get things done approach
- Continuously thinking ahead, identifying and flagging any issues before they arise
- A passion for TV, ITV and its role in popular culture
- Familiarity and knowledge of marketing systems and analytics tools (e.g. Tableau, Amplitude, Looker, GA4, Braze (desirable)
CRM Analyst in England employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Located in the vibrant White City, London, our CRM Analyst role provides opportunities for professional growth through hands-on experience with data-driven marketing strategies, while enjoying the flexibility of a hybrid working model. Join us to be part of a passionate team dedicated to shaping the future of entertainment, where your insights will directly influence our campaigns and viewer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Analyst in England
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at ITV or similar companies. A friendly chat can open doors and give you insights that might just help you land that CRM Analyst role.
✨Tip Number 2
Show off your data skills! When you get the chance to meet potential employers, be ready to discuss how you've used data to drive decisions in past roles. Bring examples of reports or dashboards you've created to really impress them.
✨Tip Number 3
Prepare for the interview by diving deep into ITV's campaigns. Understand their audience and think about how you could optimise their CRM strategies. This shows you're not just interested in the job, but you're genuinely invested in their success.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're keen on being part of the StudySmarter community, which is always a bonus!
We think you need these skills to ace CRM Analyst in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Analyst role. Highlight your experience in data-led digital marketing and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your previous experiences have prepared you for this position. Be genuine and let your personality come through!
Show Off Your Data Skills:Since this role is all about data, make sure to showcase your data literacy. Mention specific examples where you've interpreted data to drive decisions or improve campaigns. We love seeing those analytical skills in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be good to go!
How to prepare for a job interview at ITV
✨Know Your Data
As a CRM Analyst, you'll be knee-deep in data. Make sure you brush up on your data interpretation skills before the interview. Be ready to discuss how you've used data to drive decisions in past roles and how you can apply that knowledge to improve campaign performance.
✨Showcase Your Collaboration Skills
This role involves working with various teams and stakeholders. Prepare examples of how you've successfully collaborated in the past. Highlight any experiences where you’ve worked with external agencies or cross-functional teams to deliver successful campaigns.
✨Be Ready to Discuss Campaign Insights
The interviewers will want to know how you analyse previous campaign performances. Come prepared with specific examples of insights you've drawn from past campaigns and how those insights shaped future strategies. This shows your ability to think critically and strategically.
✨Demonstrate Your Passion for TV and Media
Since this role is with ITV, showing your enthusiasm for TV and its impact on culture can set you apart. Share your thoughts on current trends in media and how they relate to CRM strategies. This will show that you're not just qualified but also genuinely interested in the industry.
