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For Companies At a Glance
- Tasks: Drive commercial growth through innovative brand integrations across global platforms.
- Company: Join ITV Studios, a leader in entertainment and brand partnerships.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of brand integration in a dynamic, creative environment.
- Qualifications: Experience in brand partnerships, digital platforms, and strong leadership skills.
- Other info: Collaborate with top brands and agencies to create impactful campaigns.
The predicted salary is between 72000 - 108000 £ per year.
Overview
The Director, Brand Integrations, is a high-impact, outward-facing role within ITV Studios' Global Partnerships team. The role supports the VP Brand Integrations in driving commercial growth across global partnerships, digital platforms, and brand-funded content.
With strong commercial instinct, digital expertise, and brand guardianship experience, the Director of Brand Integrations will play a key role in proactively identifying, shaping, and delivering scalable brand integration opportunities across owned and third-party platforms, globally. This includes leading commercial thinking around digital platforms such as show apps and YouTube, live experience sponsorships, and contributing to the development and sale of large-scale, global partnership packages.
The role reports to the VP Brand Integrations and works closely with cross-functional teams across Zoo55, Metavision, Creative Services, Business Affairs, Legal, Brand Operations, as well as international markets to ensure opportunities are commercially robust, rights-compliant, and operationally deliverable.
NEW BUSINESS & REVENUE GROWTH
- Support the VP Brand Integrations in driving proactive new business opportunities beyond inbound briefs.
- Contribute to the development, packaging, and sale of global partnership propositions for our platinum titles.
- Identify opportunities for scale, upsell, and long-term revenue growth across existing and new partners.
- Manage your opportunity pipeline, tracking progress and reporting against commercial targets.
DIGITAL & PLATFORM LEADERSHIP
- Lead development of new Platinum IP Apps and monetisation models.
- Lead brand-funded/integrated podcast initiative.
- Shape and monetise opportunities across the wider digital ecosystem in collaboration with ITV Studios dedicated digital content arm, Zoo 55, such as FAST, YouTube and Roblox integrations.
- Ensure digital platforms are embedded into broader, scalable partnership propositions rather than sold in isolation.
STRATEGIC AND OPERATIONAL OWNERSHIP
- Champion innovation in branded content formats, working cross-functionally to unlock new storytelling models and revenue streams.
- Work with format sales teams to extend and protect brand integration strategies across all platforms.
- Own the operational delivery of new brand-let propositions and content offerings.
TEAM COLLABORATION & RELATIONSHIP BUILDING
- Build trusted partnerships with global media agencies and major advertisers.
- Collaborate with ITV Studios labels and content teams to deliver best-in-class integrated campaigns.
- Partner collaboratively with other members of the Brand Licensing team where applicable, from experiences, to retail, to gaming.
- Ensure brand integrations align with global brand guidelines and any existing licensing restrictions.
GOVERNANCE, REPORTING & APPROVAL
- Oversee approval and delivery of brand integrations; coordinating with legal, rights and production teams.
- Define and report on campaign KPIs.
- Collaborate with Brand Operations to develop a robust reporting framework and maintain a library of integration case studies and pitches to help sell to brands and agencies.
- Monitor integration KPIs, global trends, and best practice, using insights to inform future strategy and optimise performance, working closely with the Brand Operations Team to collate and share information with stakeholders.
Skills you'll need (minimum criteria)
- Strong experience across brand partnerships and integrations, particularly in digital platforms, including branded Apps / YouTube and live experiences.
- Proven senior-level experience in brand integration, marketing, or partnerships within the entertainment industry.
- Proven international or global experience within media, entertainment, or brand partnerships.
- Experience working with major media agencies and global brands.
- Established agency relationships, or the ability to build trusted relationships quickly.
- Commercially ambitious, proactive, and confident operating at senior level.
- Creative, out-of-the-box thinking to identify new opportunities.
- Strong negotiation, presentation, and stakeholder management skills.
Other things we're looking for (key criteria)
- Ability to inspire partners and internal teams with conceptual, creative ideas that deliver value for both brand and content.
- Deep understanding of broadcast content strategies, tape distribution, product placement, and sponsor-funded programming.
- Proven network of media agency relationships and portfolio of successful partnerships.
- Strong negotiation and client-facing communication skills, particularly with media buyers and brand directors.
- Track record of managing cross-border partnerships and broadcast licensing relationships.
- Highly commercial, data-informed, and insight-led approach to opportunity development.
- Strong leadership, project management, and interpersonal skills.
- Detail-oriented with an ability to manage multiple stakeholders across territories.
Director, Brand Integration (12 months Maternity Cover) employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Integration (12 months Maternity Cover)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past work and achievements. This is especially important for roles like Director of Brand Integration where creativity and strategic thinking are key. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your skills align with their goals, especially in areas like digital platforms and brand partnerships. Tailor your responses to show you understand their needs and can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. So, get clicking and let’s make it happen!
We think you need these skills to ace Director, Brand Integration (12 months Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Brand Integration role. Highlight your experience in brand partnerships and digital platforms, as this will show us you understand what we're looking for.
Showcase Your Creativity: We love creative thinkers! Use your application to demonstrate how you've identified and shaped innovative brand integration opportunities in the past. This is your chance to shine!
Be Data-Driven: Since we value a data-informed approach, include any relevant metrics or KPIs from your previous roles that showcase your success in driving commercial growth. Numbers speak volumes!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at ITV
✨Know Your Brand Integration Stuff
Make sure you brush up on your knowledge of brand partnerships and integrations, especially in digital platforms like YouTube and branded apps. Be ready to discuss specific examples from your past experience that showcase your ability to drive commercial growth and identify new opportunities.
✨Show Off Your Commercial Instincts
Prepare to demonstrate your strong commercial instincts by discussing how you've previously contributed to revenue growth. Think about times when you identified upsell opportunities or developed successful partnership propositions, and be ready to share those stories.
✨Collaboration is Key
This role involves working closely with various teams, so be prepared to talk about your experience in building trusted partnerships. Highlight any cross-functional projects you've led and how you managed relationships with stakeholders to achieve common goals.
✨Be Data-Driven
Since the role requires a data-informed approach, come equipped with insights from your previous campaigns. Discuss how you've used KPIs to monitor performance and optimise strategies, and be ready to suggest how you would apply this to future brand integrations.
