At a Glance
- Tasks: Lead CRM projects, optimise automation, and enhance personalisation using the Braze platform.
- Company: Join a dynamic media company in White City, London with a collaborative culture.
- Benefits: Fixed-term contract until 2026, flexible work, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on learning and adapting to new challenges.
- Why this job: Be at the forefront of innovative CRM strategies and make a real impact on viewer engagement.
- Qualifications: Proven experience with Braze, strong communication skills, and a data-driven mindset.
The predicted salary is between 50000 - 65000 € per year.
Workplace: White City, London - 2 days a week in the office
Fixed term contract: Until the end of 2026
The CRM Platform Manager acts as the core Braze platform expert, delivering on key cross-functional and integration projects supporting the CRM team’s needs throughout the remainder of 2026. This includes driving the automation of CRM activity such as journey orchestration, trigger automation, enhanced personalisation, and support on core channel operations, marketing campaigns, and workflows. Alongside maintenance and hygiene optimisation of the platform, integrations, and data consumption pipelines. This is a technical role so there will be a Braze proficiency-based task as part of the recruitment process.
Main responsibilities
- Work with the CRM team to deliver against marketing and viewing outcomes, reflecting the wider media strategy and supporting ITV business objectives.
- Work with the Head of CRM, Senior CRM Manager, and MarTech team on viewer journey initiatives and touchpoints to improve viewer retention alongside the wider CRM marketing programme.
- Lead on project work related to journey orchestration, triggered campaign activity, improved automation, and personalisation to increase our CRM maturity and effectiveness over a critical project-heavy period.
- Harnessing Braze’s evolving AI capabilities and driving team adoption of tooling and features to improve CRM effectiveness and maturity.
- Interface with the MarTech team to monitor, optimise and document Braze platform consumption of data attributes and pipelines, helping ensure we are operating to best practices and within limits.
- Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity, fostering a test and learn culture that accelerates optimisation and learning.
- Ensure all CRM activity is high quality, taking ownership and where needed, and providing feedback to the team.
- Ensure all CRM activity is in line with legal and privacy guidance and regulations.
- Help monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs.
Skills you’ll need (minimum criteria)
- Technical CRM professional with a proven success working with multiple stakeholders in complex businesses.
- Experienced in the Braze platform and its capabilities and integrations, with proven technical experience and certifications (required).
- Experience with Liquid, SQL, and HTML is a plus.
- Highly experienced in planning, executing and optimising CRM.
- Strong communication skills with the ability to build strong relationships across a range of business areas.
- Strong leadership skills with the ability to hold others accountable and enforce change where needed.
- Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
Other things we’re looking for (key criteria)
- Thrives in a fast-paced, dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- Strong understanding of data compliance requirements in electronic communications.
- A marketing related qualification is desirable.
CRM Platform Manager (Technical Braze Specialist) employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Located in the dynamic White City, London, our team enjoys a flexible working environment with opportunities for professional growth and development, particularly in the fast-evolving field of CRM technology. With a commitment to employee well-being and a focus on meaningful projects, we empower our staff to thrive while making a significant impact on viewer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Platform Manager (Technical Braze Specialist)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with CRM platforms or at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! If you’re applying for a technical role like the CRM Platform Manager, be ready to demonstrate your Braze expertise. Prepare for any practical tasks during interviews by brushing up on your knowledge and showcasing your past projects.
✨Tip Number 3
Tailor your approach! When you get an interview, make sure to align your experiences with the job description. Highlight how your background in journey orchestration and automation can directly benefit the team’s goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace CRM Platform Manager (Technical Braze Specialist)
Some tips for your application 🫡
Show Off Your Braze Skills:Since this role is all about being a Braze platform expert, make sure to highlight your experience with it in your application. Share specific examples of how you've used Braze to drive CRM success and any certifications you have.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, especially around journey orchestration and automation.
Be Data-Driven:We love data at StudySmarter! Include examples of how you've used data to inform your decisions and improve CRM strategies. Show us that you're not just technically savvy but also data-literate and results-oriented.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at ITV
✨Know Your Braze Inside Out
Since this role is all about being a Braze platform expert, make sure you brush up on your knowledge of its features and capabilities. Familiarise yourself with journey orchestration, trigger automation, and personalisation techniques. Be ready to discuss how you've used these in past projects.
✨Showcase Your Technical Skills
Prepare to demonstrate your technical prowess during the interview. You might face a proficiency-based task, so practice using Liquid, SQL, and HTML beforehand. Think of specific examples where you've successfully implemented these skills in CRM activities.
✨Communicate Effectively
Strong communication is key in this role. Be prepared to explain complex concepts in simple terms and share how you've built relationships with various stakeholders. Use examples that highlight your ability to collaborate and lead teams towards achieving CRM goals.
✨Stay Updated on Trends
The world of data-driven marketing is always evolving, so show your enthusiasm for keeping up with the latest trends. Discuss any recent developments you've learned about and how they could be applied to improve CRM effectiveness. This will demonstrate your commitment to continuous learning and innovation.
