At a Glance
- Tasks: Analyse viewer engagement and provide insights on content performance across various platforms.
- Company: Join ITV, a leading media company focused on transforming streaming and broadcast with data-driven insights.
- Benefits: Enjoy hybrid working options, a dynamic team environment, and opportunities for professional growth.
- Other info: Applications close early if volume is high, so apply soon!
- Why this job: Be part of a mission to supercharge streaming and influence key decisions in the media landscape.
- Qualifications: Experience with data analysis, strong communication skills, and a passion for media content are essential.
The predicted salary is between 28800 - 48000 £ per year.
Workplace: ITV White City/ Media City Manchester/ Leeds (Role needs to be based from one of these office locations with hybrid working)
Content Insights Analyst
We are seeking a Content Insights Analyst to deliver insights on content performance wherever it is made available. Embedded within the content insights team, the analyst plays a crucial role in shaping the business’s understanding of content performance, developing and maximising the benefit of our insights and available data to monitor evolving viewer behaviours and identify opportunities in an exciting and increasingly complex media landscape.
Supported by a flexible, dynamic team with wide ranging experience in broadcast and VOD, you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the “big questions\". You will learn from and work closely with the Lead Analyst, Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will build on your strengths and sharpen your skills to create outcome-focused insight for the content commissioning and editorial teams and wider business while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV’s wider strategic objectives.
The team
ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear? Whatever the question, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.
Responsibilities:
- Provision of accurate and insightful analysis on how our viewers engage with the nation\'s best-loved and most-watched content, wherever they watch it (including but not limited to Broadcast, VOD, Youtube etc).
- Communicating insight to stakeholders from drama commissioners and TV schedulers to digital optimisation and data product teams in a strategically-minded and impactful manner.
- Supporting the analytics lead and senior analyst in development of new tools and methodologies to answer business questions, capitalising on ITV’s AI and ML capabilities.
- Drive business value by using dashboards and established methodologies to provide insight on our content and viewers, and to understand user journeys.
- Promoting and embedding data tools and innovative approaches within the content space to drive growth and value across the streaming and broadcast businesses.
- Building relationships with stakeholders and helping embed new methodologies and ways of working in decision making processes, enabling a culture of self-service analytics.
- Collaborating with subject matter experts across a range of disciplines, including Insight Managers, Data Scientists, Analysts and Data stakeholders to drive projects forward.
Skills you’ll need (minimum criteria)
- Experience analysing and extracting insights from complex datasets.
- An understanding of the media landscape and a love of content.
- An understanding of viewing measurement across platforms. Barb experience is preferable.
- Comfortable with data visualisation and presentation tools.
- Strong presenting and communication skills. Able to talk engagingly about content, translating data into stories.
- Understanding of analytical techniques and comfort with statistical concepts.
- Experience identifying stakeholder needs and proactively finding ways to deliver them in a complex organisation.
- Good understanding of the full range of ITV’s programming and its place in the global media landscape.
Other things we’re looking for (key criteria)
- Experience using SQL to analyse large datasets.
- Experience working with cloud-based data platforms such as Google BigQuery.
- A keen problem solver who can demonstrate critical thinking
- Ability to work in a collaborative and cross-functional environment
- Excellent attention to detail and proactive in preventing errors
- Passionate viewer of content in all its forms.
Closing date: 22nd August 2025
Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.
#J-18808-LjbffrContent Insights Analyst in Leeds employer: ITV
ITV is an exceptional employer, offering a vibrant work culture that thrives on collaboration and innovation. With flexible hybrid working options from our White City, Media City Manchester, or Leeds offices, employees benefit from a supportive environment that fosters professional growth and development. Join us to be part of a dynamic team at the forefront of media transformation, where your insights will directly influence content strategy and viewer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Content Insights Analyst in Leeds
✨Tip Number 1
Familiarise yourself with ITV's content and its performance metrics. Understanding the specific shows and their audience engagement will help you speak knowledgeably during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the media and analytics fields. Attend industry events or webinars to connect with people who work at ITV or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Brush up on your SQL skills and data visualisation tools. Being able to showcase your technical abilities in these areas during discussions can set you apart from other candidates and show your readiness for the role.
✨Tip Number 4
Prepare to discuss how you would approach analysing viewer behaviour and content performance. Think of specific examples or case studies that illustrate your analytical thinking and problem-solving skills, as this will resonate well with the interviewers.
We think you need these skills to ace Content Insights Analyst in Leeds
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and skills required for the Content Insights Analyst position. Tailor your application to highlight how your experience aligns with their needs.
Highlight Relevant Experience:In your CV and cover letter, emphasise your experience with data analysis, particularly in the media landscape. Mention any specific tools or methodologies you've used that relate to the job description, such as SQL or data visualisation tools.
Showcase Communication Skills:Since the role involves communicating insights to various stakeholders, provide examples of how you've effectively presented complex data in an engaging manner. This could be through previous roles, projects, or presentations.
Tailor Your Application:Make sure your application is tailored specifically for ITV. Use keywords from the job description and demonstrate your passion for content and understanding of the media landscape to stand out.
How to prepare for a job interview at ITV
✨Know Your Data
Familiarise yourself with the types of data ITV uses, especially in relation to viewer engagement and content performance. Be prepared to discuss how you would analyse complex datasets and what insights you could derive from them.
✨Showcase Your Communication Skills
Since the role involves communicating insights to various stakeholders, practice explaining complex data in simple terms. Use examples from your past experiences where you successfully translated data into actionable insights.
✨Understand the Media Landscape
Brush up on your knowledge of the current media landscape, including trends in broadcast and VOD. Be ready to discuss how these trends impact content commissioning and audience engagement.
✨Prepare for Technical Questions
Expect questions about SQL and data visualisation tools. Be ready to demonstrate your technical skills and explain how you've used these tools in previous roles to drive business value.
