At a Glance
- Tasks: Analyse audience behaviours and deliver insights to drive business value.
- Company: Join ITV, a leader in streaming and broadcast innovation.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Shape the future of TV by influencing key business decisions with data.
- Qualifications: Experience in data analysis and strong communication skills.
The predicted salary is between 55000 - 65000 € per year.
Workplace: White City, London - Hybrid 18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV.
Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more. The ITV Insights Group will lead the business in putting insight in every key decision.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that 'tell the story' of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
Central Insights Manager employer: ITV
ITV is an exceptional employer that champions a culture of innovation and collaboration, particularly in the vibrant setting of White City, London. With a strong focus on employee growth, ITV offers unique opportunities to engage with cross-functional teams and influence key business decisions through data-driven insights. The hybrid work model promotes flexibility, while the commitment to putting audience voices at the heart of strategy ensures that every team member's contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Central Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ITV or similar companies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by practising your data storytelling skills. Make sure you can translate complex insights into engaging narratives that resonate with non-analytical stakeholders. This will show you're not just about numbers but also about making an impact.
✨Tip Number 3
Stay updated on industry trends and audience behaviours. Being knowledgeable about what's happening in the media landscape will help you stand out during interviews and discussions. It shows you're passionate and proactive!
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the ITV team.
We think you need these skills to ace Central Insights Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Central Insights Manager role. Highlight relevant experience and skills that align with the job description, especially in data analysis and storytelling. We want to see how you can bring insights to life!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your understanding of audience behaviours and how you can contribute to ITV's mission.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to showcase your technical skills. Mention any tools or techniques you’re familiar with, and provide examples of how you've used data to drive business decisions in the past. We love a good data story!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ITV
✨Know Your Data Inside Out
As a Central Insights Manager, you'll be expected to analyse audience behaviours and provide insights. Make sure you brush up on your data analysis skills and understand the tools and techniques relevant to the role. Be prepared to discuss how you've used data storytelling in the past to influence decisions.
✨Showcase Your Collaboration Skills
This role involves working closely with cross-functional teams. Think of examples where you've successfully collaborated with others to deliver insights or projects. Highlight your ability to communicate complex data in a way that resonates with non-analytical stakeholders.
✨Prepare for Deep-Dive Analysis Questions
Expect questions that require you to diagnose performance fluctuations. Prepare by reviewing case studies or examples from your previous work where you conducted deep-dive analyses. Be ready to explain your thought process and the impact of your findings.
✨Visualisation is Key
Since you'll need to visually represent data, practice creating engaging presentations. Bring examples of your work that showcase your ability to turn complex data into compelling visuals. This will demonstrate your capability to 'tell the story' of the viewer effectively.
