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For Companies At a Glance
- Tasks: Drive brand partnerships and create innovative content integrations across various media channels.
- Company: Join ITV Studios, a leader in entertainment and brand licensing.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Perfect for creative self-starters passionate about TV and brand storytelling.
- Qualifications: Experience in brand partnerships or marketing; agency background preferred.
- Other info: Ideal for those who thrive in fast-paced settings and love networking.
The predicted salary is between 36000 - 60000 £ per year.
The Role
The role
The successful candidate will support the delivery of Global Brand Integrations within ITV Studios\’ Brand Licensing division by proactively driving new briefs from brands and acting as a key business contact for branded content and entertainment partnerships.
This role will focus on creatively connecting our world-class IP with the media and audience objectives of brands and their agencies, to deliver compelling, integrated executions.
The Brand Integrations Manager will work across traditional broadcast, digital, retail, experiential and virtual opportunities, with a strong focus on building and maintaining agency and brand relationships (locally and globally). The role is fast-paced, dynamic and creative – perfect for a self-starter with boundless energy, exceptional people skills, and a deep love for TV.
Main responsibilities
BRAND & AGENCY ENGAGEMENT
- Proactively generate and respond to brand and agency briefs, translating objectives into innovative, on-brief integration concepts.
- Build and maintain a strong network of brand and agency contacts, ideally with global reach
CREATIVE DEVELOPMENT
- Develop fresh, imaginative ways to integrate licensed brands into ITV Studios IP ensuring relevance and impact across broadcast, digital, retail, experiential and virtual channels.
- Inspire internal teams including all of our production labels, digital and experience teams, as well as external partners with creative concepts that maximise value, reach, relevance and commercial opportunity.
PROJECT MANAGEMENT
- Support both the VP Brand Integrations – Broadcast and Tape and VP Brand Integrations – Digital and Experiences in the end-to-end delivery of integrations from ideation and pitch through to execution and handover to relevant teams.
- Coordinate with production, creative services, commercial and broader licensing teams to ensure seamless client experience.
MARKET & INDUSTRY INSIGHT
- Keep up to date with media, advertising, and brand integration trends to identify opportunities and inspire partners.
- Monitor competitor activity and global best practice in brand partnerships.
COLLABORATION
- Work closely with ITV Networks Media & Entertainment team, Format Sales, and Brand Licensing teams to align on strategy and maximise partnership potential.
- Liaise with international colleagues to adapt and roll out branded integrations to multiple markets.
Skills you\’ll need (minimum criteria)
- Proven experience in brand partnerships or marketing, or advertising – agency background strongly preferred.
- Experience in licensing is a bonus
- Strong understanding of the media and agency landscape, including how brands activate across multiple channels.
- Demonstrated creativity and strategic thinking with the ability to inspire stakeholders.
- Excellent communication and presentation skills
- Solid project management skills with an ability to juggle multiple projects in a fast-paced environment.
- Established network of relevant industry contacts
Other things we\’re looking for (key criteria)
- Highly creative and full of ideas, with a passion for entertainment and storytelling.
- Strong relationship-builder who thrives on networking and engaging with people.
- Commercially savvy and results-focused.
- Confident, enthusiastic and resilient.
- Team player with a collaborative approach, yet able to work independently.
- Meticulous attention to detail.
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Brand Integrations Manager employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Integrations Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences related to brand partnerships and media. This will help you build connections with potential colleagues and clients, which is crucial for a role that relies heavily on relationship-building.
✨Tip Number 2
Stay updated on the latest trends in media and advertising. Follow relevant blogs, podcasts, and social media channels to understand what brands are currently doing in terms of integrations. This knowledge will not only impress during interviews but also help you generate innovative ideas.
✨Tip Number 3
Showcase your creativity! Prepare a portfolio or a presentation that highlights your past projects in brand partnerships or marketing. Include examples of how you've successfully integrated brands into various media formats, as this will demonstrate your capability to think outside the box.
✨Tip Number 4
Practice your communication skills. Since this role requires excellent presentation abilities, consider joining a local speaking club or participating in mock presentations. Being able to convey your ideas clearly and confidently will set you apart from other candidates.
We think you need these skills to ace Brand Integrations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand partnerships, marketing, or advertising. Emphasise any agency background and showcase your understanding of the media landscape.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for entertainment and storytelling. Use specific examples to demonstrate your creativity and strategic thinking, and explain how you can contribute to ITV Studios' goals.
Showcase Your Network: Mention your established network of industry contacts in your application. This is crucial for a role that requires building and maintaining relationships with brands and agencies.
Highlight Project Management Skills: Detail your project management experience, especially in fast-paced environments. Provide examples of how you've successfully juggled multiple projects and ensured seamless execution.
How to prepare for a job interview at ITV
✨Showcase Your Creativity
As a Brand Integrations Manager, creativity is key. Prepare to discuss innovative ideas you've implemented in past roles, especially those that connect brands with audiences. Think of examples where your creative concepts led to successful partnerships.
✨Demonstrate Your Networking Skills
This role requires strong relationship-building abilities. Be ready to share how you've built and maintained networks in previous positions. Highlight any specific contacts or partnerships that have been beneficial in your career.
✨Understand the Industry Landscape
Stay updated on current trends in media, advertising, and brand integration. During the interview, reference recent campaigns or industry shifts that excite you, showing your passion and knowledge about the field.
✨Prepare for Project Management Questions
Given the fast-paced nature of this role, be prepared to discuss your project management experience. Share examples of how you've successfully juggled multiple projects, ensuring timely delivery and client satisfaction.
