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- Tasks: Drive commercial growth through innovative brand integrations across global platforms.
- Company: Join ITV Studios, a leader in entertainment and media partnerships.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of brand integration in a dynamic, creative environment.
- Qualifications: Experience in brand partnerships, digital platforms, and strong negotiation skills.
- Other info: Collaborate with top brands and agencies while leading exciting projects.
The predicted salary is between 72000 - 108000 £ per year.
Contract Type: 12 Months Fixed Term Full Time
Workplace: White City, London - 3 days a week in the office
Closing Date: 18th February 2026
The role supports the VP Brand Integrations in driving commercial growth across global partnerships, digital platforms, and brand-funded content. With strong commercial instinct, digital expertise, and brand guardianship experience, the Director of Brand Integrations will play a key role in proactively identifying, shaping, and delivering scalable brand integration opportunities across owned and third-party platforms, globally. This includes leading commercial thinking around digital platforms such as show apps and YouTube, live experience sponsorships, and contributing to the development and sale of large-scale, global partnership packages.
Main responsibilities:
- Support the VP Brand Integrations in driving proactive new business opportunities beyond inbound briefs.
- Contribute to the development, packaging, and sale of global partnership propositions for our platinum titles.
- Identify opportunities for scale, upsell, and long-term revenue growth across existing and new partners.
- Manage your opportunity pipeline, tracking progress and reporting against commercial targets.
- Lead development of new Platinum IP Apps and monetisation models.
- Lead brand-funded/integrated podcast initiative.
- Shape and monetise opportunities across the wider digital ecosystem in collaboration with ITV Studios dedicated digital content arm, Zoo 55, such as FAST, YouTube and Roblox integrations.
- Ensure digital platforms are embedded into broader, scalable partnership propositions rather than sold in isolation.
STRATEGIC AND OPERATIONAL OWNERSHIP:
- Champion innovation in branded content formats, working cross-functionally to unlock new storytelling models and revenue streams.
- Work with format sales teams to extend and protect brand integration strategies across all platforms.
- Own the operational delivery of new brand-let propositions and content offerings.
TEAM COLLABORATION & RELATIONSHIP BUILDING:
- Build trusted partnerships with global media agencies and major advertisers.
- Collaborate with ITV Studios labels and content teams to deliver best-in-class integrated campaigns.
- Partner collaboratively with other members of the Brand Licensing team where applicable, from experiences, to retail, to gaming.
- Ensure brand integrations align with global brand guidelines and any existing licensing restrictions.
GOVERNANCE, REPORTING & APPROVAL:
- Oversee approval and delivery of brand integrations; coordinating with legal, rights and production teams.
- Define and report on campaign KPIs.
- Collaborate with Brand Operations to develop a robust reporting framework and maintain a library of integration case studies and pitches to help sell to brands and agencies.
- Monitor integration KPIs, global trends, and best practice, using insights to inform future strategy and optimise performance, working closely with the Brand Operations Team to collate and share information with stakeholders.
Skills you’ll need (minimum criteria):
- Strong experience across brand partnerships and integrations, particularly in digital platforms, including branded Apps / YouTube and live experiences.
- Proven senior-level experience in brand integration, marketing, or partnerships within the entertainment industry.
- Proven international or global experience within media, entertainment, or brand partnerships.
- Experience working with major media agencies and global brands.
- Established agency relationships, or the ability to build trusted relationships quickly.
- Commercially ambitious, proactive, and confident operating at senior level.
- Creative, out-of-the-box thinking to identify new opportunities.
- Strong negotiation, presentation, and stakeholder management skills.
Other things we’re looking for:
- Ability to inspire partners and internal teams with conceptual, creative ideas that deliver value for both brand and content.
- Deep understanding of broadcast content strategies, tape distribution, product placement, and sponsor-funded programming.
- Proven network of media agency relationships and portfolio of successful partnerships.
- Strong negotiation and client-facing communication skills, particularly with media buyers and brand directors.
- Track record of managing cross-border partnerships and broadcast licensing relationships.
- Highly commercial, data-informed, and insight-led approach to opportunity development.
- Strong leadership, project management, and interpersonal skills.
- Detail-oriented with an ability to manage multiple stakeholders across territories.
The Director, Brand Integration employer: ITV Studios
Contact Detail:
ITV Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Director, Brand Integration
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past work and achievements. This is a great way for us to demonstrate our skills and creativity, especially in brand integration and partnerships.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand values, and come armed with ideas on how you can contribute. We want to show them we’re not just a fit, but the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have exclusive opportunities listed there that you won’t find anywhere else.
We think you need these skills to ace The Director, Brand Integration
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Brand Integration role. Highlight your experience in brand partnerships and digital platforms, as this will show us you understand what we're looking for.
Showcase Your Creativity: We love out-of-the-box thinking! Use your application to demonstrate how you've creatively approached brand integrations in the past. Share specific examples that showcase your innovative ideas and successful outcomes.
Be Commercially Savvy: Since this role is all about driving commercial growth, make sure to include any relevant metrics or achievements that highlight your commercial instincts. We want to see how you've contributed to revenue growth in previous roles.
Apply Through Our Website: Don't forget to submit your application through our website! This ensures we receive all the necessary information and helps us keep track of your application. We can't wait to hear from you!
How to prepare for a job interview at ITV Studios
✨Know Your Brand Integration Stuff
Make sure you brush up on your knowledge of brand partnerships and integrations, especially in digital platforms like YouTube and branded apps. Be ready to discuss specific examples of how you've successfully driven commercial growth in previous roles.
✨Show Off Your Creative Side
This role requires out-of-the-box thinking, so come prepared with innovative ideas for brand integration. Think about how you can inspire partners and internal teams with creative concepts that deliver value for both the brand and content.
✨Master the Art of Relationship Building
Since this position involves collaborating with global media agencies and major advertisers, be ready to talk about your experience in building trusted relationships. Share examples of how you've successfully partnered with others to achieve common goals.
✨Be Data-Driven
Demonstrate your ability to use data and insights to inform your strategies. Prepare to discuss how you've monitored KPIs and used trends to optimise performance in past projects, showing that you're not just creative but also commercially savvy.
