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For Companies At a Glance
- Tasks: Join us as a Marketing Executive to create and manage exciting campaigns for top scripted shows.
- Company: ITV Studios is a global leader in entertainment, home to iconic shows and a diverse team.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities to work on major events and festivals.
- Why this job: Be part of a creative team that drives marketing strategies for beloved shows with global impact.
- Qualifications: We're looking for self-motivated individuals with marketing experience and a flair for creativity.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration across international markets.
The predicted salary is between 30000 - 35000 £ per year.
Contract Type: Perm Full time
Salary: £30,000 to £35,000
Workplace: London, White City - hybrid working - 3 days in the office, 2 days working from home.
Closing Date: 10th July 2025
The team
ITV Studios is a global home for handpicked individuals with the freedom to deliver the unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have 60+ labels in 13 countries and 90,000+ hours in our catalogue. Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get primary consideration and competitive advantage.
The role
The Marketing Executive is a key role working alongside our distribution Sales and Content teams to manage and deliver marketing projects that support the growth of scripted revenue, alongside responsibility for working with our sales team and customers across EMEA and Americas.
Main responsibilities
- Collaborate with the team to develop and execute marketing campaign plans for assigned titles, delivering end-to-end campaigns for key scripted shows, including brief writing, artwork and copy development, email building and working with agencies to develop assets and materials.
- Work with the team to deliver standout markets and festivals presence that include ITVS Drama Festival, ITVS screening events, MIPCOM, Monte Carlo and Series Mania. Working on both physical and digital events from creative briefs and submissions through to final delivery of marketing plans.
- Collaborate with EMEA broadcasters to build global partnership campaigns for key scripted brands and support with press requests and approvals.
- Create documents and sales material to support the Scripted team including: Sales Pitch Decks, E-marketing, Post-market round-up decks, Marketing trackers as directed.
- Manage scripted formats and the creation of catalogues and sales plans & materials.
- Support the team on both in-person and virtual press junkets for key titles, markets and events.
- Working with the Senior Marketing Manager, lead on the creation of back catalogue promotions, working with sales to identify opportunities, implement marketing tactics to reinvigorate and promote the archive titles driving to an uplift in sales.
- Produce and edit marketing assets using Photoshop and similar design software.
- Manage ContentHub input for Scripted to ensure accurate, up-to-date marketing and asset information is available for sales and partners.
- Assist the Senior Marketing Manager and rest of the team with all projects necessary to help deliver the annual ITV Studios marketing strategy.
- Support the team with some ad hoc administrative tasks as required.
Skills you’ll need (minimum criteria)
- Self-motivated, proactive marketing executive with solid experience in marketing and project management who embraces a challenge and demonstrates creativity and flair, that when given a task can pick it up quickly and run with it using their own initiative.
- Experience with writing, planning and delivering marketing plans.
- Good knowledge of the international tv and content distribution industry, a clear understanding of international sales deal structures and targets.
- Experience in writing creative briefs and managing design and video production agencies on projects through to final delivery.
- Experience using Salesforce, Photoshop and other design package software.
Other things we’re looking for (key criteria)
- Strong creative and design capability.
- Strong copywriting, proofreading and verbal communication skills.
- Good knowledge of AI tools and how we can improve current processes.
- Excellent project management, administrative & IT skills and strong organisational ability with attention to detail.
- A team player with a can-do-attitude.
Marketing Executive, Scripted employer: ITV Studios
Contact Detail:
ITV Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive, Scripted
✨Tip Number 1
Familiarise yourself with ITV Studios' key scripted shows and their marketing strategies. Understanding the unique selling points of shows like Love Island and Line Of Duty will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the TV and content distribution industry. Attend industry events or webinars to connect with people who work at ITV Studios or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your creative skills by preparing a mock marketing campaign for a scripted show. This could include a brief, artwork ideas, and a social media strategy, which will highlight your initiative and understanding of the role.
✨Tip Number 4
Brush up on your knowledge of design software like Photoshop and project management tools. Being able to discuss your proficiency in these areas will demonstrate your readiness to hit the ground running in the Marketing Executive role.
We think you need these skills to ace Marketing Executive, Scripted
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and project management. Emphasise any specific campaigns you've worked on, especially those related to scripted content or the TV industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and flair. Mention your understanding of the international TV and content distribution industry, and how your skills align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, provide examples of your experience with writing creative briefs, managing design projects, and using tools like Photoshop and Salesforce. This will demonstrate your capability to handle the tasks required for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, as strong copywriting and attention to detail are key skills for this position.
How to prepare for a job interview at ITV Studios
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past marketing campaigns you've worked on, highlighting your role in the creative process. Be ready to discuss how you approached challenges and what innovative solutions you implemented.
✨Know the Industry Inside Out
Familiarise yourself with ITV Studios and its scripted content. Research their major shows and recent marketing campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their goals and values.
✨Demonstrate Project Management Skills
Be prepared to discuss your experience in managing marketing projects from start to finish. Highlight specific tools or methodologies you use to keep projects on track, especially in a hybrid working environment where communication is crucial.
✨Prepare for Technical Questions
Since the role requires knowledge of design software like Photoshop and project management tools, be ready to discuss your proficiency with these tools. You might be asked to provide examples of how you've used them in previous roles to create marketing materials.
