Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global brand partnerships and drive multi-million-pound revenue growth for ITV Studios.
- Company: Join ITV Studios, a leader in innovative media and entertainment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of brand storytelling with top-tier advertisers and global media agencies.
- Qualifications: Extensive experience in brand partnerships and media agency leadership required.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
The predicted salary is between 72000 - 108000 £ per year.
Workplace: White City, London - 3 days a week in the office
Closing Date: 12 February 2026
The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency group.
The VP Brand Partnerships will architect global partnership packages, respond to global agency briefs, pitch major multi-market commercial solutions, and create premium partnership opportunities around ITV Studios’ most recognisable and best-loved television IP. In addition, they will collaborate with producers, creators, and internal creative teams to reimagine catalogue IP and co-develop new content franchises designed specifically for brand partnerships. This role requires an exceptional commercial strategist with deep experience in a rights-driven media business (ideally TV), extensive global agency relationships, and a proven ability to build and scale commercial partnership lines from the ground up.
Main responsibilities- Serve as the primary senior contact for global media agency holding companies and drive agency investment conversations
- Build, nurture, and deepen relationships with senior decision-makers within agency investment, strategy, content, and partnerships
- Establish ITV Studios as a must-have partner within global agency ecosystems
- Drive high-value, multi-market investment conversations aligned to agency priorities and advertiser demand
- Build global, multi-IP commercial packages combining broadcast, digital, social, creator-led, experiential, and product licensing rights across ITV Studios
- Lead development of innovative brand partnership products that leverage catalogue IP
- Reimagine catalogue IP for brands and creator collaborations and develop new content franchises
- Create packages with rights frameworks that are globally scalable, commercially compelling, and contractually robust
- Deliver fully costed, margin-positive commercial models
- Lead proactive global pitches to agencies and brand partners
- Respond to incoming RFPs and international agency briefs with best-in-class commercial solutions
- Build persuasive storytelling and high-impact pitch materials
- Own revenue delivery and growth targets for global brand partnerships
- Manage senior relationships with global brand partners across key categories (FMCG, tech, automotive, retail, finance, lifestyle, etc.)
- Identify whitespace opportunities and new sectors for international growth
- Champion the role of content, IP, and creator-led storytelling in brand-building
- Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ commercial value
- Work with VP Brand Integrations, producers, format teams, creative executives, and external creators to reimagine catalogue IP for brand integration
- Facilitate new content opportunities specifically for brands
- Develop talent-led formats and social-first storytelling for brand partners
- Translate brand briefs into viable content solutions that maintain editorial integrity
- Apply expert understanding of rights-based media business models to ensure global licensing, distribution, format, and commercial rights are respected
- Develop partner solutions that are legally, creatively, and commercially tenable
- Work closely with legal and commercial affairs on rights structures, deal terms, and contract frameworks
- Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team to develop solid RTBs
- Engage and inspire global creative and production teams, format sales, digital studios, and country-level commercial teams
- Build internal alignment around partnership opportunities, emerging agency needs, and commercial shifts
- Provide strategic guidance to senior stakeholders across ITV Studios
- Contribute to broader Global Partnerships leadership initiatives and long-term planning
- Extensive experience in global brand partnerships, media agency leadership, rights-based media, TV networks, or content-led commercial strategy and sales; deep relationships across major global agency networks
- Proven success in building multi-million–pound partnership revenue lines from scratch
- Strong understanding of rights frameworks, distribution models, format licensing, and global content ecosystems
- Demonstrated ability to pitch and close seven-figure+ brand and partnership deals
- Exceptional commercial acumen and sophisticated negotiation skills
- Fluent in the language of brand strategy, investment, creative content, and media planning
- Strong experience developing content-based solutions for major advertisers
- Ability to work with senior creative, production, and for colleagues at C-suite/board level
- Visionary commercial leader with entrepreneurial spirit and resilience
- Highly credible with global agencies and brand CMOs
- Strong storyteller with exceptional pitch presence
- Collaborative yet highly self-sufficient
- Creative thinker with a strategic mindset and rigorous commercial discipline
- Passionate advocate for global IP, storytelling, and content
VP, Brand Solutions in London employer: ITV Studios
Contact Detail:
ITV Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Brand Solutions in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications just can't.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in brand partnerships. This will help you stand out when pitching yourself to potential employers.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like ITV Studios, and express your interest in contributing to their success.
✨Tip Number 4
Practice your pitch! Whether it’s for an interview or a networking event, being able to articulate your value and vision clearly is key. We recommend rehearsing with friends or mentors.
We think you need these skills to ace VP, Brand Solutions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP, Brand Solutions role. Highlight your experience in building global partnerships and your understanding of rights-based media. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven revenue growth or developed successful brand partnerships. Numbers speak volumes, so include metrics where possible.
Be Authentic: Let your personality shine through in your application. We value creativity and a unique perspective, so don’t be afraid to show us who you are and what makes you passionate about brand partnerships and storytelling.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're genuinely interested in joining our team at StudySmarter!
How to prepare for a job interview at ITV Studios
✨Know Your Stuff
Before the interview, dive deep into ITV Studios' brand partnerships and recent projects. Familiarise yourself with their most recognisable IPs and think about how you can leverage them in your role. This will show that you're not just interested in the position but also genuinely invested in the company's success.
✨Build Your Pitch
Prepare a mock pitch for a potential brand partnership using one of ITV's popular shows. Highlight how you would create a compelling commercial package that aligns with agency priorities. This practical demonstration of your skills will set you apart and showcase your strategic thinking.
✨Network Like a Pro
Leverage your existing relationships within global media agencies to demonstrate your ability to build connections. Be ready to discuss how you've nurtured these relationships in the past and how they could benefit ITV Studios. This will highlight your credibility and experience in the industry.
✨Showcase Your Storytelling Skills
As a VP, you'll need to be a strong storyteller. Prepare examples of how you've successfully pitched and closed major deals in the past. Use these stories to illustrate your negotiation skills and your understanding of brand strategy, ensuring you convey your passion for content and storytelling.
