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- Tasks: Drive commercial growth through innovative brand integrations and partnerships across digital platforms.
- Company: Join ITV Studios, a leader in global media and entertainment.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Shape the future of brand integration in a dynamic and creative environment.
- Qualifications: Experience in brand partnerships, digital platforms, and strong negotiation skills.
- Other info: Collaborate with top brands and agencies while leading exciting projects.
The predicted salary is between 72000 - 108000 £ per year.
Contract Type: 12 Months Fixed Term Full Time
Workplace: White City, London - 3 days a week in the office
Closing Date: 18th February 2026
The role of Director, Brand Integrations, is a high-impact, outward-facing role within ITV Studios’ Global Partnerships team. The role supports the VP Brand Integrations in driving commercial growth across global partnerships, digital platforms, and brand-funded content.
With strong commercial instinct, digital expertise, and brand guardianship experience, the Director of Brand Integrations will play a key role in proactively identifying, shaping, and delivering scalable brand integration opportunities across owned and third-party platforms, globally. This includes leading commercial thinking around digital platforms such as show apps and YouTube, live experience sponsorships, and contributing to the development and sale of large-scale, global partnership packages.
The role reports to the VP Brand Integrations and works closely with cross-functional teams across Zoo55, Metavision, Creative Services, Business Affairs, Legal, Brand Operations, as well as international markets to ensure opportunities are commercially robust, rights-compliant, and operationally deliverable.
Main responsibilities:
- Support the VP Brand Integrations in driving proactive new business opportunities beyond inbound briefs.
- Contribute to the development, packaging, and sale of global partnership propositions for our platinum titles.
- Identify opportunities for scale, upsell, and long-term revenue growth across existing and new partners.
- Manage your opportunity pipeline, tracking progress and reporting against commercial targets.
- Lead development of new Platinum IP Apps and monetisation models.
- Lead brand-funded/integrated podcast initiative.
- Shape and monetise opportunities across the wider digital ecosystem in collaboration with ITV Studios dedicated digital content arm, Zoo 55, such as FAST, YouTube and Roblox integrations.
- Ensure digital platforms are embedded into broader, scalable partnership propositions rather than sold in isolation.
STRATEGIC AND OPERATIONAL OWNERSHIP:
- Champion innovation in branded content formats, working cross-functionally to unlock new storytelling models and revenue streams.
- Work with format sales teams to extend and protect brand integration strategies across all platforms.
- Own the operational delivery of new brand-let propositions and content offerings.
TEAM COLLABORATION & RELATIONSHIP BUILDING:
- Build trusted partnerships with global media agencies and major advertisers.
- Collaborate with ITV Studios labels and content teams to deliver best-in-class integrated campaigns.
- Partner collaboratively with other members of the Brand Licensing team where applicable, from experiences, to retail, to gaming.
- Ensure brand integrations align with global brand guidelines and any existing licensing restrictions.
GOVERNANCE, REPORTING & APPROVAL:
- Oversee approval and delivery of brand integrations; coordinating with legal, rights and production teams.
- Define and report on campaign KPIs.
- Collaborate with Brand Operations to develop a robust reporting framework and maintain a library of integration case studies and pitches to help sell to brands and agencies.
- Monitor integration KPIs, global trends, and best practice, using insights to inform future strategy and optimise performance, working closely with the Brand Operations Team to collate and share information with stakeholders.
Skills you’ll need (minimum criteria):
- Strong experience across brand partnerships and integrations, particularly in digital platforms, including branded Apps / YouTube and live experiences.
- Proven senior-level experience in brand integration, marketing, or partnerships within the entertainment industry.
- Proven international or global experience within media, entertainment, or brand partnerships.
- Experience working with major media agencies and global brands.
- Established agency relationships, or the ability to build trusted relationships quickly.
- Commercially ambitious, proactive, and confident operating at senior level.
- Creative, out-of-the-box thinking to identify new opportunities.
- Strong negotiation, presentation, and stakeholder management skills.
Other things we’re looking for:
- Ability to inspire partners and internal teams with conceptual, creative ideas that deliver value for both brand and content.
- Deep understanding of broadcast content strategies, tape distribution, product placement, and sponsor-funded programming.
- Proven network of media agency relationships and portfolio of successful partnerships.
- Strong negotiation and client-facing communication skills, particularly with media buyers and brand directors.
- Track record of managing cross-border partnerships and broadcast licensing relationships.
- Highly commercial, data-informed, and insight-led approach to opportunity development.
- Strong leadership, project management, and interpersonal skills.
- Detail-oriented with an ability to manage multiple stakeholders across territories.
The Director, Brand Integration in London employer: ITV Studios
Contact Detail:
ITV Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Director, Brand Integration in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand integration and partnerships. Use case studies to demonstrate how you've driven commercial growth and innovation. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like ITV Studios, and express your interest in working with them. Sometimes, the best opportunities come from a simple conversation rather than a formal application.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital platforms and brand partnerships. Consider taking online courses or attending workshops to sharpen your skills. The more knowledgeable you are, the more attractive you’ll be to potential employers.
We think you need these skills to ace The Director, Brand Integration in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Brand Integration role. Highlight your experience in brand partnerships and digital platforms, as this will show us you understand what we're looking for.
Show Off Your Creativity: We love creative thinkers! Use your application to showcase any innovative ideas or projects you've worked on that relate to brand integration. This is your chance to stand out and demonstrate your out-of-the-box thinking.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your relevant experience and skills without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at ITV Studios
✨Know Your Brand Integration Stuff
Make sure you brush up on your knowledge of brand integrations, especially in digital platforms like YouTube and branded apps. Be ready to discuss specific examples of how you've successfully driven commercial growth through innovative partnerships.
✨Show Off Your Commercial Instincts
Prepare to demonstrate your strong commercial instincts by sharing past experiences where you identified and capitalised on new business opportunities. Think about how you can articulate your approach to upselling and long-term revenue growth.
✨Build Relationships Like a Pro
Since this role involves collaboration with various teams and external partners, be ready to talk about how you've built trusted relationships in the past. Share examples of how you've worked with media agencies or advertisers to create successful campaigns.
✨Be Data-Driven and Insightful
Highlight your ability to use data and insights to inform your strategies. Prepare to discuss how you've monitored KPIs in previous roles and how that has shaped your approach to brand integration and partnership development.
