At a Glance
- Tasks: Lead data analysis to maximise revenue and enhance global content performance.
- Company: Join ITV Studios, a leader in media and entertainment with a dynamic team.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture with mentorship opportunities and a focus on innovation.
- Why this job: Make an impact by shaping data strategies that drive global sales and content success.
- Qualifications: Extensive experience in media data analytics and advanced SQL skills required.
The predicted salary is between 60000 - 80000 £ per year.
Workplace: White City, London - 3 days a week in the office
Closing Date: 11th May 2026
Contract Type: Perm Full time
The role is part of the global data and insights team at ITV Studios, aiming to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales for scripted, unscripted and formats, Zoo55, Brand Partnerships via Studio 55 as well for Content & Production.
As the lead data analyst, you will lead the data and insights strategy of the Global Viewing team, ensuring ITV Studios has a robust, unified measurement framework for content slate decisioning and global sales. You will triangulate Ratings (BARB/Nielsen) with Market data Intelligence (Ampere, K7, NoTa) and Social Sentiment (i.e. Sprinklr) to build a 360-degree view of success. You will focus on strategic, forward-looking analysis that helps understand why content travels, puts performance into context for the channel, platform or market, and considers the business and commercial implications of your findings.
You will act as the strategic partner for three internal stakeholders, ensuring they have the accurate performance data required for decision-making and global sales:
- Global Sales: Collaborating on commercially focused data narratives to maximise revenue
- Global Content: Deliver objective performance tracking to inform commissioning and renewal decisions.
- Production Labels: Provide performance tracking and trend analysis to support creative development and commissioning
Main responsibilities include:
- Global Measurement Strategy: Define the roadmap for standardising viewing metrics across key territories and work with group data and technology to operationalise those requirements.
- Data Augmentation: Proactively address "blind spots" in official measurement by developing methodologies to estimate or augment viewing performance.
- Data Integrity: Define the rules that ensure our internal catalogue seamlessly connects with external performance data.
- Automation: Collaborate with the ITV Studios tech teams to engineer automated data pipelines enabling self-serve dashboards.
- Content performance: Deliver objective reporting to Global Content leadership highlighting underperformance risks early.
- Sales insight stories: Work closely with the propositions manager to commission analysis to test and improve sales angles.
- Renewal & Development Insights: Use historical benchmarking to provide realistic success metrics for new commissions.
- Production company Intelligence: Act as a strategic partner to our 60+ production labels, providing them with the honest data they need.
Leadership & Culture:
- Team Management: Manage and mentor 2 team members, fostering a culture of agility and automation.
- Technical Advocacy: Champion the use of data visualization across the wider business.
Skills you’ll need (minimum criteria):
- Strategic Data Leadership: Extensive experience leading a media data analytics team.
- Technical Expertise: Advanced proficiency in SQL and expert knowledge of data visualization platforms.
- Technical Architecture: Experience designing or overseeing data workflows.
- Problem Solving: A proactive approach to addressing data limitations.
- Stakeholder Management: Proven ability to tailor complex technical information for diverse audiences.
- Industry Knowledge: Comprehensive understanding of the global media landscape.
- Forecasting & Modelling: Demonstrated experience in building predictive models.
- Commercial Partnership: Proven experience working directly with Sales or Commercial teams to drive revenue.
You have a deep understanding of the global TV and streaming landscape and a desire to understand the drivers behind content success.
Lead Data Analyst, Global Viewership employer: ITV Studios
At ITV Studios, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of White City, London. Our commitment to employee growth is evident through mentorship opportunities and a focus on automation and data-driven decision-making, ensuring that our team members are equipped with the skills needed to thrive in the evolving media landscape. With a strong emphasis on work-life balance and a supportive environment, we empower our employees to make meaningful contributions while enjoying the unique advantages of working in one of London's most vibrant areas.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Data Analyst, Global Viewership
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We think you need these skills to ace Lead Data Analyst, Global Viewership
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at ITV Studios, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at ITV Studios. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at ITV Studios
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at ITV Studios!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
