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- Tasks: Join ITV as a Senior Strategist, shaping campaigns for major brands like Tesco and Unilever.
- Company: ITV is a leading media company, known for its innovative approach to advertising and audience engagement.
- Benefits: Enjoy a dynamic work environment with opportunities for creative collaboration and professional growth.
- Why this job: Be part of a vibrant team that drives impactful marketing strategies and connects brands with audiences.
- Qualifications: Experience in strategy or planning, with strong insight and data skills required.
- Other info: This role offers a chance to work on diverse projects and develop long-term client partnerships.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are looking for a Senior Strategist to join our collaborative Client Strategy team. As a key strategic partner, you’ll help deepen relationships with advertisers by providing insight into their category, audiences and how ITV can help solve marketing challenges. You’ll build deeper, longer-term partnerships that position ITV not just as a media partner, but a business partner. This is a varied and stimulating role. In any given week you might work on campaigns for major advertisers like Tesco or Unilever, encourage new brands to trial TV, help position shows like Love Island or Coronation Street, or even develop thought-leadership on an audience segment or product category.
You’ll work with specialist teams, such as cultural strategists, programme experts and the measurement innovation team, to bring campaigns to life and ultimately drive increased investment into ITV. This role is ideal for someone excited to work across a diverse creative canvas, from cultural insight to branded entertainment and campaign effectiveness. You’ll bring agile thinking, strategic smarts and the curiosity to find new ways to help advertisers connect with ITV’s audiences.
The Client Strategy Team sits within ITV Commercial and works with over 1,500 advertisers to help them cut through the clutter, harness popular culture, build brand fame and drive transformational business results. The team’s overall remit is to build stronger, more strategic relationships with advertisers. We partner closely with the broader commercial team to answer briefs, ensuring ideas are insight-led, aligned with brand and creative strategies and designed for measurable effectiveness. Beyond briefs, we also build long-term partnerships; drawing on ITV’s knowledge and expertise to help address marketing challenges across areas such as audience targeting, brand positioning, campaign effectiveness, and the role of TV within the wider channel mix.
Responsibilities
- Engage with clients across three key areas:
- Advising on creative campaigns, or enhancing them through Creative Partnerships
- Sharing insights from ITV’s Cultural Strategy and Commercial Insight teams to uncover new ways of thinking
- Proving the effectiveness of TV’s contribution to a wider marketing campaign
Skills you’ll need (minimum criteria)
- Extensive background in strategy or planning, ideally from creative/advertising agency or another media owner
- Excellent working knowledge of creative and media effectiveness, comms planning and creative processes
- Strong insight and data/research skills - ideally with a hands on awareness of working with semiotics and/or qualitative research methods
- Comfortable working “in the grey”; where briefs may not be perfect, timelines may be tight and agility/commercial awareness are key
Other things we’re looking for (key criteria)
- Excellent consumer and audience understanding
- A “culture-first” mindset- able to connect brand strategies to trends and cultural moments
- Excellent communication skills & ability to work in partnership with a wide range of internal stakeholders
- Creative and innovative thinking to drive new ideas, as well as being engaging, insightful & curious to learn more
- Exceptional account management skills- able to manage a dynamic workflow across different team members and departments
Senior Strategist employer: Itv Plc
Contact Detail:
Itv Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist
✨Tip Number 1
Familiarise yourself with ITV's recent campaigns and partnerships. Understanding their approach to creative strategies will help you speak their language during interviews and demonstrate your insight into their brand.
✨Tip Number 2
Network with professionals in the media and advertising industry, especially those who have experience with ITV or similar companies. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in advertising and media effectiveness. Being able to discuss how these trends impact client strategies will showcase your expertise and strategic thinking.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed client relationships and contributed to campaign effectiveness in previous roles. This will highlight your account management skills and strategic mindset.
We think you need these skills to ace Senior Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategy or planning, particularly from creative or advertising backgrounds. Emphasise your understanding of media effectiveness and any specific campaigns you've worked on that relate to the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Senior Strategist position at ITV. Discuss how your skills align with their needs, particularly your ability to build strategic relationships and your insight into audience engagement.
Showcase Your Insight Skills: Provide examples of how you've used data and research to inform strategy in past roles. Mention any experience with semiotics or qualitative research methods, as these are key skills for the position.
Demonstrate Cultural Awareness: Highlight your understanding of current trends and cultural moments in your application. Show how you can connect brand strategies to these insights, which is crucial for the role at ITV.
How to prepare for a job interview at Itv Plc
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful strategies in previous roles. Highlight your ability to analyse data and insights to inform your decisions, as this is crucial for a Senior Strategist position.
✨Understand ITV's Audience and Culture
Familiarise yourself with ITV's audience demographics and cultural trends. Be ready to discuss how these insights can influence advertising strategies and campaign effectiveness, demonstrating your 'culture-first' mindset.
✨Collaborate and Communicate Effectively
Emphasise your experience working with cross-functional teams. Prepare to share examples of how you've successfully collaborated with different departments to achieve common goals, showcasing your excellent communication skills.
✨Be Ready for Agile Problem-Solving
Expect questions that assess your ability to work under pressure and adapt to changing circumstances. Share instances where you've navigated ambiguity or tight deadlines, illustrating your agility and commercial awareness.
