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- Tasks: Join ITV as an AdVentures Business Manager, driving growth for startup partners and maximising their success.
- Company: ITV is the UK's largest commercial broadcaster, blending creativity with commercial strength.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and professional growth.
- Why this job: Be at the forefront of ITV's ambition to transform from media owner to business partner.
- Qualifications: Strong understanding of small businesses, digital marketing, and media sales experience required.
- Other info: Apply early as roles may close sooner due to high application volumes.
The predicted salary is between 28800 - 43200 £ per year.
ITV Commercial launched the AdVentures brand in 2019 as ITV’s ‘commercial incubator’ for startup and scale-up businesses. We’re looking for a proactive and commercially driven AdVentures Business Manager to join our forward-thinking team. In this exciting role, you’ll work closely with the AdVentures Business Controller to identify new advertiser opportunities for ITV’s Ignite incubator, while maximising the support we give to our current partners throughout their journey with us. Your focus will be on fuelling strong business outcomes for partners and increasing the likelihood of repeat campaigns with ITV. You’ll also play a key role in supporting partners within AdVentures Invest, our media-for-equity fund—empowering them to build in-house TV buying and planning capabilities if they choose. This is a fantastic opportunity to be at the forefront of ITV’s ambition to drive commercial growth and innovation across new, emerging brands. Quite simply, we play a key part in ITV’s drive towards moving from being seen merely as a ‘media owner’, to being seen as a ‘business partner’.
The team’s vision is to be More than TV, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology. The ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming. However, the Commercial team isn’t just about advertising sales. With an ever-changing marketplace, a multitude of new platforms and brands facing into a highly complex marketing landscape, it has never been a more exciting time to join the UK’s biggest commercial broadcaster.
Responsibilities:
- Build strong working relationships with ITV’s New Business Managers to share knowledge and insights
- Use tools such as Crunchbase, AdIntel, and other data sources to identify partner opportunities and category trends
- Proactively approach target brands to grow the business pipeline
- Ensure web leads are appropriately triaged with the wider team
- Communicate regularly with the AdVentures Business Controller to align on targets and outreach strategy
- Act as the lead across selected client partners, ensuring the team is supporting their success on TV
- Demonstrate general knowledge of ITV’s linear transmission footprint and regional cost differences
- Understand ITV’s linear trading audiences and cost variances
- Be familiar with the digital products ITV offers (e.g. ITVX, YouTube, AdLabs, Experian, Mastercard)
- Confidently discuss ITV measurement tools with client partners
- Plan and build linear and VOD campaigns
- Confidently explain key trading terms (e.g. TVR, Impact, Coverage, Frequency)
- Plan and cost VOD campaigns using internal availability tools and working with the ops team
- Use systems such as TechEdge to estimate and balance campaign coverage and frequency
- Build strong relationships with the ITV delivery team and other operational teams to enhance support for AdVentures partners
- Monitor the AdVentures partner portfolio weekly
- Maintain regular communication with internal teams including traffic, finance, and creative production
- Develop strong, trusted relationships directly with AdVentures partners
Skills you’ll need (minimum criteria):
- Strong understanding of small businesses and the unique challenges faced by early-stage companies
- General knowledge of digital marketing (e.g. Google, social media) and TV’s role in the broader media mix
- Awareness of TV attribution models (e.g. Innovid, Adalyser)
- Ability to confidently define and explain key TV advertising terms
- Excellent relationship builder, able to gain trust quickly with a wide range of stakeholders
- A positive, resilient, ‘startup’ mindset with a proactive approach to each day
- Proven track record in media sales or buying, with several years’ experience in a proactive, client-facing role
Closing date: 9th June 2025. Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development, Sales, and Strategy/Planning
Industries: Broadcast Media Production and Distribution
AdVentures Business Manager employer: Itv Plc
Contact Detail:
Itv Plc Recruiting Team
TalkingCareers@itv.com
StudySmarter Expert Advice 🤫
We think this is how you could land AdVentures Business Manager
✨Tip Number 1
Familiarise yourself with ITV's AdVentures brand and its mission. Understanding their approach to supporting startups and scale-ups will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with professionals in the media and advertising sectors, especially those who have experience with ITV or similar companies. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and TV advertising. Being knowledgeable about current tools and strategies will demonstrate your proactive mindset and readiness to contribute to ITV's innovative environment.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully built relationships with clients or partners in previous roles. Highlighting your relationship-building skills will be crucial for this position.
We think you need these skills to ace AdVentures Business Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the AdVentures Business Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in media sales or client-facing roles. Use quantifiable achievements to demonstrate your impact in previous positions, especially in areas related to small businesses and digital marketing.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and ITV's mission. Highlight your proactive mindset and ability to build relationships, as these are key traits for the position. Make sure to connect your past experiences with the specific challenges faced by early-stage companies.
Showcase Your Knowledge: Demonstrate your understanding of ITV’s products and the broader media landscape in your application. Mention any familiarity with tools like Crunchbase or AdIntel, and discuss your knowledge of TV advertising terms and attribution models to show you’re well-prepared for the role.
How to prepare for a job interview at Itv Plc
✨Know Your ITV
Familiarise yourself with ITV's brand, its commercial goals, and the AdVentures initiative. Understanding how ITV positions itself as a business partner rather than just a media owner will help you align your answers with their vision.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Since this position requires excellent relationship-building skills, be ready to discuss specific instances where you gained trust and collaborated effectively with stakeholders.
✨Demonstrate Your Industry Knowledge
Brush up on key TV advertising terms and digital marketing concepts. Be prepared to discuss how these elements play a role in the broader media mix, especially in relation to small businesses and startups.
✨Be Proactive and Resilient
Emphasise your proactive approach and startup mindset during the interview. Share experiences that highlight your resilience and ability to tackle challenges head-on, as these traits are crucial for success in a dynamic environment like ITV.
