Lead Data Analyst, Global Viewership in Westminster

As part of the global data and insights team at ITV Studios, our goal is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales for scripted, unscripted and formats, Zoo55, Brand Partnerships via Studio 55 as well for Content & Production. As the lead data analyst, you will lead the data and insights strategy of the Global Viewing team, ensuring ITV Studios has a robust, unified measurement framework for content slate decisioning and global sales. While viewing data is our core currency, you go further, triangulating Ratings (BARB/Nielsen) with Market data Intelligence (Ampere, K7, NoTa) and Social Sentiment (i.e. Sprinklr) to build a 360‐degree view of success. You focus on strategic, forward‐looking analysis that helps us understand why content travels, puts performance into context for the channel, platform or market, and consider the business and commercial implications of your findings. You will act as the strategic partner for three internal stakeholders, ensuring they have the accurate performance data required for decision‐making and global sales.

Key Responsibilities

Define the roadmap for standardising viewing metrics across key territories and work with group data and technology to operationalise the requirements.

Oversee the harmonisation of disparate datasets to create a consistent view of content performance globally and identify gaps in current measurement.

Proactively address “blind spots” in official measurement by developing methodologies to estimate or augment viewing performance where panel data may be limited.

Define the rules that ensure the internal catalogue connects seamlessly with external performance data and set the requirements for technology to build the data pipelines.

Collaborate with the ITV Studios tech teams to engineer automated data pipelines enabling self‐serve dashboards and agent development for the most common operational data requests.

Deliver objective reporting to Global Content leadership highlighting underperformance risks early and provide the real view of how titles are traveling.

Work closely with the propositions manager to commission analysis that tests and improves sales angles as part of their go‐to‐market toolkit.

Use historical benchmarking to provide realistic success metrics for new commissions, helping the content team understand why a show worked or failed in specific territories.

Act as a strategic partner to over 60 production labels, providing honest data to improve their shows and pitch new formats.

Leadership & Culture

Manage and mentor a team of two analysts, fostering a culture of agility and automation.

Qualifications & Technical Expertise

Advanced proficiency in SQL and expert knowledge of data‐visualisation platforms (Looker, Tableau or PowerBI).

Deep knowledge of global viewing panel datasets such as BARB, AGF, Mediametrie, Oztam and Nielsen, and experience overcoming the complexities of harmonising linear, non‐linear and SVOD data.

Experience designing or overseeing data workflows, working with engineering/tech teams to define requirements for data pipelines, warehousing or dashboarding solutions.

A proactive approach to addressing data limitations, with the ability to develop viable solutions such as proxy metrics when official data is unavailable.

Proven ability to tailor complex technical information for diverse audiences and navigate the distinct requirements of Content, Sales and Production stakeholders.

Comprehensive understanding of the global media landscape (Linear, AVOD, SVOD) and international measurement currencies.

Demonstrated experience in building predictive models or forecasting media performance.

Proven experience working directly with Sales or Commercial teams to drive revenue, using data to build sales stories and support high‐value negotiations.

Deep understanding of the global TV and streaming landscape and a desire to understand the drivers behind content success.

Benefits

Flexible working with a range of options.

Generous holiday allowance, with the possibility to buy additional days.

Annual bonus opportunity.

Competitive pension contribution.

Save‐as‐you‐earn scheme with the opportunity to buy ITV shares.

Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.

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