VP Data & Insights

The ultimate purpose of this role and the team is to deliver data driven insights to facilitate business growth and optimisation across all areas of Zoo 55 enabling senior stakeholders and the broader team to make more effective data driven decisions which drive greater business value.

As the VP, Data & Insights for ITV’s new digital label Zoo 55, you will be working closely with both the COO and Managing Director, Zoo 55 alongside the broader team to analyse first-party data from platforms such as YouTube, TikTok and Samsung TV Plus & market data, drive the insights and inform innovation plans for this new and rapidly-growing business.

Your work will be crucial in informing our social monetisation and marketing strategy (on YouTube, Meta, TikTok and Snap) alongside FAST/DTC and Gaming. In all instances looking to use clear data insights to shape our content & monetisation strategy, enhance the creative process where appropriate and inform future strategic direction of Zoo 55.

Leadership and Focus

• Develop a clear vision for the Zoo 55 data strategy, aligning it with the organization’s overall mission and goals

• Alignment with broader Global Partnerships data and insights strategy ensuring the Zoo 55 dovetails into this

• Fosters a culture of collaboration, innovation, and excellence within the Zoo 55 data team.

• Spearhead advanced analytics initiatives to identify growth opportunities and optimize strategies at both a macro and micro level

• Develop and rene metrics and KPIs to effectively measure performance and impact of strategic initiatives and utilise data to inform future strategies around areas such as FAST channel content/scheduling, YouTube thumbnail optimisation to broader strategic direction in

Stakeholder Management

• Collaborate extensively with both the COO and MD, Zoo 55 and serve as a key analytics partner, providing data-driven insights to support strategic decisions

• Work closely with both the Zoo 55 teams (Social, FAST, Gaming etc) and broader cross-functional teams across Global Partnerships including Finance, Data and Insights, Marketing and Strategy

• Engage with key stakeholders as well as peers to ensure alignment and support for data initiatives.

• Communicate data strategies, progress, and outcomes to Zoo 55 leadership team and other key stakeholders.

• Build and maintain strong relationships with internal and external partners to enhance the organization’s data capabilities.

• Represents the data team in cross-functional meetings and projects, advocating for data-driven decision-making.

Data & Analytics

• Data Collection and Management: Lead the gathering, cleansing, and organization of first-party data from within Zoo 55

• Analysis and Insights: Implement advanced analysis on performance data to uncover trends, audience behaviors, and actionable insights to optimize monetisation and drive engagement.

• Optimization Strategies: Develop and implement data-driven strategies to maximize the effectiveness of YouTube and FAST channel performance, focusing on content/channel performance informing go forward strategies.

• Collaboration and Reporting: Work closely with marketing, content, and broader analytics teams to align on KPIs and provide clear, actionable reporting through dashboards and presentations.

• Tool and Technology Integration: Identify and leverage advanced analytics tools and platforms to enhance data processing and visualization for continuous optimization of all first party data across Zoo 55., 3rd Party Providers

• Build and present business cases for new providers that can drive valuable new insight for Zoo 55

• Senior level relations at 3rd Party Data and Insights consultants to assist with quick access to information and events

• Commissions research projects as required to support the development and growth of Zoo 55. Works with external agencies, developing briefs and managing the projects to completion of agreed deliverables.

• Strong analytical and statistical modeling skills, with the ability to turn complex data into insightful and actionable strategies.

• Excellent stakeholder management skills, with the ability to collaborate effectively across multiple functions and regions.

• Adaptive and flexible mindset to work with stakeholders across various time zones and cultural contexts.

• Quantitative undergraduate degree required; an advanced degree (MBA or equivalent) is preferred.

• Prior experience in working with first party data sets and driving actionable insights from this data a must, preferably from within the media and/or technology sectors, * Experience of using first party data to deliver strategic insights and informed decision making re content/channel strategies, performance optimisation etc

• Ability to bring data to life and present in an engaging and insightful manner

• Strong analytical skills with experience to demonstrate compelling data led story-telling

• Understanding of emerging research related technologies in data analytics and their application in data and consumer insights.

• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights

• Strong leadership skills with experience managing teams and working cross-functionally with senior stakeholders.

• Ability to work in a fast-paced, dynamic environment with shifting priorities.

• Strategic and creative thinker with a proactive, solution-oriented approach.

• Naturally curious, with an innate ability to question and dig into challenges to enable a robust research response.

• Confident and assertive, with the ability to advocate for their ideas while remaining open to constructive feedback

Other things we’re looking for (key criteria)

• Solid communication skills with the ability to articulate narratives with data

• Keen problem solver who is able to demonstrate critical thinking

• Excellent attention to detail and proactive in preventing errors

• Deep understanding of analytical techniques and experimentation methodologies

• A passion for TV programmes and an interest in the wider media landscape, particularly digital

• Flexible working with a range of options to suit everyone

• Generous holiday allowance, plus you can buy more

• Annual bonus opportunity

• Competitive pension contribution

• Save as you earn – with an opportunity to buy ITV shares

• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

For more information please email TalkingCareers@itv.com