At a Glance
- Tasks: Plan and deliver exciting CRM & VOD media campaigns to drive marketing success.
- Company: Join a leading media company passionate about film and TV.
- Benefits: Enjoy flexible working, generous holidays, and a chance to buy ITV shares.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be at the forefront of innovative marketing strategies in a dynamic environment.
- Qualifications: Experience in digital campaigns and strong data interpretation skills required.
The predicted salary is between 35000 - 45000 £ per year.
This role plans and delivers the CRM & VOD media activity (emails, push notifications, in-app messages, and targeted promo trailers) to support campaign priorities as well as channel needs, in order to drive marketing outcomes.
Responsibilities
- Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes.
- Use specialist media expertise and knowledge to enhance the strategic plans provided by the media strategists.
- Act as the CRM & VOD expert in or outside of agile campaign pods, offering advice, learnings and ideas to drive performance and innovation.
- Setup and activate CRM & VOD promo campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
- Execute and optimise a range of CRM channels: email, push and in-app notifications, targeted trailers on our video on demand platform (ITVX).
- Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each media channel.
- Employ structured testing techniques to deliver continuous improvement in campaign metrics.
- Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.
Requirements / Qualifications
- Experience in planning, activating and optimising targeted digital campaigns across a range of formats, working towards clear outcomes and KPIs.
- Experience in CRM (Braze preferred) and/or media planning systems.
- Strong at understanding and interpreting data to aid decision making.
- Organised and able to work under pressure with high attention to detail.
- Fluency in the Google Workspace suite (Sheets, Docs, Slides) to plan campaign activity and report on performance data.
- Experience working in a fast paced and dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- A genuine passion for ITV programmes, film and TV.
Key Criteria
- Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
- Comfortable presenting in meetings and giving performance updates to relevant stakeholders.
- Strong understanding of data compliance requirements in electronic communications.
- A marketing related qualification is desirable.
Benefits
- Flexible working with a range of options.
- Generous holiday allowance, plus you can buy more.
- Annual bonus opportunity.
- Competitive pension contribution.
- Save as you earn - with an opportunity to buy ITV shares.
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.
CRM & VOD Media Executive in London employer: ITV Consumer Limited 2024
As a CRM & VOD Media Executive at ITV, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. With flexible working options, generous holiday allowances, and a strong focus on employee wellbeing, ITV not only supports your professional growth but also values your personal life. Join a passionate team dedicated to delivering exceptional media experiences while enjoying unique benefits like share purchase opportunities and volunteering days.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & VOD Media Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ITV Consumer Limited 2024 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ITV Consumer Limited 2024 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ITV Consumer Limited 2024 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ITV Consumer Limited 2024. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & VOD Media Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ITV Consumer Limited 2024. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ITV Consumer Limited 2024:Show us that you’ve done your homework! In your application, briefly mention what you admire about ITV Consumer Limited 2024’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ITV Consumer Limited 2024
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ITV Consumer Limited 2024 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ITV Consumer Limited 2024, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
