Overview
This role is responsible for the seamless translation of our annual media strategy into high-performing individual campaigns.
As a vital link between high-level strategic direction and tactical delivery, you will create specific parameters and frameworks that ensure our paid and owned media activity is both consistent and effective.
Responsibilities
- Strategic Translation: Take the annual media direction and break it down into actionable campaign-level strategies. Create the tactical parameters and guardrails that guide media representatives within the squads.
- Campaign Coordination: Lead campaign briefings in collaboration with Marketing and Creative teams, ensuring stakeholders understand the strategic intent and media responses align with brand goals.
- Quality Guardianship: Monitor priority media activity to ensure alignment with the briefed strategy, acting as a day-to-day consultant to media specialists and reviewing responses for high-quality execution across all channels.
- Process Management: Navigate the campaign development process from brief to launch, guarding execution and troubleshooting issues to ensure deadlines are met without compromising quality.
- Learning & Analysis: Champion post-campaign analysis, turning campaign data into monthly trade analysis to identify what worked and what didn’t, informing future briefs.
- Audience Insight Application: Work with the Insights team to apply a deep understanding of ITV's viewers to specific campaigns, identifying growth opportunities based on media behaviours.
- Trend Monitoring: Maintain a pulse on industry trends and challenges, providing regular updates on how shifts in the media landscape may impact current or upcoming campaigns.
- Subject Matter Expertise: Consult broadly with Marketing, Creative and Press teams as a media subject-matter generalist.
Qualifications
- Media Management Experience: Proven experience in a media role (agency or client-side) with a track record of coordinating multiple stakeholders in a complex environment.
- Multi-Channel Fluency: Strong knowledge of Paid and Owned media channels, including TV, Social and CRM, and how they function together in a campaign mix.
- Analytical Thinking: Highly experienced in interpreting data and insights to inform tactical decision-making and campaign optimisations.
- Briefing Expertise: Skilled at turning a broad marketing objective into a clear, concise media brief for specialists.
- Strategic Storytelling: Proven ability to synthesise complex media structures, disparate data sources and innovative tactics into persuasive narratives (predominantly via slide-based presentations) that gain stakeholder buy-in.
- Strong Communication: Ability to build relationships and explain media concepts clearly to non-specialist stakeholders.
- Operational Agility: Thrives in a fast-pace environment and can pivot quickly when campaign priorities or market conditions change.
- Detail-Oriented: Focus on the fine print of execution to maintain high campaign quality.
- Collaborative Spirit: Curious, "can-do" approach to working within cross-functional squads.
- Tenacious & Autonomous: A self-starter capable of turning high-level briefs into action and problem-solving to ensure smooth execution.
Benefits
- Flexible working with a range of options
- Generous holiday allowance, with the option to purchase more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn – opportunity to buy ITV shares
- Well-being and volunteering days and a wide range of opportunities to support a balanced life
