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- Tasks: Drive commercial growth through innovative brand integrations across global platforms.
- Company: Join ITV Studios, a leader in entertainment and brand partnerships.
- Benefits: Enjoy flexible working, generous holidays, and wellness initiatives.
- Why this job: Make a real impact in the dynamic world of media and brand integration.
- Qualifications: Experience in brand partnerships and digital platforms is essential.
- Other info: Collaborate with creative teams and build relationships with major brands.
The predicted salary is between 48000 - 72000 £ per year.
The Director, Brand Integrations, is a high-impact, outward-facing role within ITV Studios' Global Partnerships team. The role supports the VP Brand Integrations in driving commercial growth across global partnerships, digital platforms, and brand-funded content. With strong commercial instinct, digital expertise, and brand guardianship experience, the Director of Brand Integrations will play a key role in proactively identifying, shaping, and delivering scalable brand integration opportunities across owned and third-party platforms, globally. This includes leading commercial thinking around digital platforms such as show apps and YouTube, live experience sponsorships, and contributing to the development and sale of large-scale, global partnership packages. The role reports to the VP Brand Integrations and works closely with cross-functional teams across Zoo55, Metavision, Creative Services, Business Affairs, Legal, Brand Operations, as well as international markets to ensure opportunities are commercially robust, rights-compliant, and operationally deliverable.
Responsibilities
- NEW BUSINESS & REVENUE GROWTH: Support the VP Brand Integrations in driving proactive new business opportunities beyond inbound briefs. New business packaging: Contribute to the development, packaging, and sale of global partnership propositions for our platinum titles. Identify opportunities for scale, upsell, and long-term revenue growth across existing and new partners. Manage your opportunity pipeline, tracking progress and reporting against commercial targets.
- DIGITAL & PLATFORM LEADERSHIP: Lead development of new Platinum IP Apps and monetisation models. Lead brand-funded/integrated podcast initiative. Shape and monetise opportunities across the wider digital ecosystem in collaboration with ITV Studios dedicated digital content arm, Zoo 55, such as FAST, YouTube and Roblox integrations. Ensure digital platforms are embedded into broader, scalable partnership propositions rather than sold in isolation.
- STRATEGIC AND OPERATIONAL OWNERSHIP: Champion innovation in branded content formats, working cross-functionally to unlock new storytelling models and revenue streams. Work with format sales teams to extend and protect brand integration strategies across all platforms. Own the operational delivery of new brand-let propositions and content offerings.
- TEAM COLLABORATION & RELATIONSHIP BUILDING: Build trusted partnerships with global media agencies and major advertisers. Collaborate with ITV Studios labels and content teams to deliver best-in-class integrated campaigns. Partner collaboratively with other members of the Brand Licensing team where applicable, from experiences, to retail, to gaming. Ensure brand integrations align with global brand guidelines and any existing licensing restrictions.
- GOVERNANCE, REPORTING & APPROVAL: Oversee approval and delivery of brand integrations; coordinating with legal, rights and production teams. Define and report on campaign KPIs. Collaborate with Brand Operations to develop a robust reporting framework and maintain a library of integration case studies and pitches to help sell to brands and agencies. Monitor integration KPIs, global trends, and best practice, using insights to inform future strategy and optimise performance, working closely with the Brand Operations Team to collate and share information with stakeholders.
Strong experience across brand partnerships and integrations, particularly in digital platforms, including branded Apps / YouTube and live experiences. Proven senior-level experience in brand integration, marketing, or partnerships within the entertainment industry. Proven international or global experience within media, entertainment, or brand partnerships. Experience working with major media agencies and global brands. Established agency relationships, or the ability to build trusted relationships quickly. Commercially ambitious, proactive, and confident operating at senior level. Creative, out-of-the-box thinking to identify new opportunities. Strong negotiation, presentation, and stakeholder management skills.
Qualifications & Key Criteria
- Ability to inspire partners and internal teams with conceptual, creative ideas that deliver value for both brand and content.
- Deep understanding of broadcast content strategies, tape distribution, product placement, and sponsor-funded programming.
- Proven network of media agency relationships and portfolio of successful partnerships.
- Strong negotiation and client-facing communication skills, particularly with media buyers and brand directors.
- Track record of managing cross-border partnerships and broadcast licensing relationships.
- Highly commercial, data-informed, and insight-led approach to opportunity development.
- Strong leadership, project management, and interpersonal skills.
- Detail-oriented with an ability to manage multiple stakeholders across territories.
Benefits
- Flexible working with a range of options.
- Generous holiday allowance, plus you can buy more.
- Annual bonus opportunity.
- Competitive pension contribution.
- Save as you earn - with an opportunity to buy ITV shares.
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.
Director, Brand Integration (12 months Maternity Cover) in City of Westminster employer: ITV Consumer Limited 2024
Contact Detail:
ITV Consumer Limited 2024 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Integration (12 months Maternity Cover) in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate what you can bring to the table, especially in brand integration and digital platforms.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand values, and come armed with examples of how you’ve driven commercial growth in the past. Be ready to discuss how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent, and applying directly gives you a better shot at getting noticed. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Director, Brand Integration (12 months Maternity Cover) in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in brand integration and digital platforms. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Creativity: This role is all about innovative thinking, so let your personality shine through! Use your application to demonstrate your creative ideas and how you can bring fresh perspectives to brand partnerships.
Be Clear and Concise: While we love a good story, keep your application straightforward and to the point. Highlight your key experiences and skills without waffling – clarity is key to making a strong impression!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at ITV Consumer Limited 2024
✨Know Your Stuff
Before the interview, dive deep into ITV Studios and their brand integration strategies. Familiarise yourself with their recent projects, especially in digital platforms like YouTube and apps. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Commercial Acumen
Be ready to discuss specific examples of how you've driven revenue growth in previous roles. Prepare to talk about your experience with new business packaging and how you've identified scalable opportunities. Use metrics to back up your claims; numbers speak volumes!
✨Collaboration is Key
This role requires strong teamwork across various departments. Think of examples where you've successfully collaborated with cross-functional teams. Highlight your relationship-building skills and how you've worked with media agencies or advertisers to create successful campaigns.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to brand integrations. Practice articulating your thought process and decision-making skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
