Commercial Insights Manager in City of Westminster

Key Responsibilities

Produce and deliver insights, reporting and presentations that underpin key commercial outputs such as Monthly Debriffs and Killer Stats, presenting findings across the business.

Support major effectiveness, sponsorship and thought leadership studies from commissioning through to final presentation and delivery.

Represent Commercial Insights at client presentations, agency days, commercial roadshows, webinars and industry events to showcase ITV's commercial opportunities.

Support strategic projects related to digital measurement and campaign effectiveness, including You Tube effectiveness studies and cross‑platform measurement initiatives.

Ensure ITV is represented within relevant industry initiatives focused on cross‑platform planning and measurement solutions, keeping internal stakeholders informed on developments.

Work closely with the Commercial Insights Data Analyst to identify opportunities for reporting optimisation, automation and dashboard creation.

Analyse complex datasets including Barb and ITVX first‑party server data to uncover insights that support commercial revenue growth.

Partner with commercial teams in a consultancy‑style capacity, providing insight and strong sales arguments to support both short and long‑term projects.

Ensure insight and research findings are communicated effectively across internal and external channels including ITV Media, Linked In, newsletters and internal platforms.

Contribute to wider ITV Insights team initiatives and help foster a culture of curiosity, collaboration and continuous improvement.

Qualifications

At least 3+ years' experience within an insights, research, analytics or media‑focused role.

Experience working within insights, research or data‑focused roles, ideally within television, streaming or media environments.

Strong understanding of commercial research techniques and audience/effectiveness measurement approaches across qualitative, quantitative, traditional and digital methodologies.

Experience working with media research datasets and tools such as Barb, Tech Edge, Telmar, Touchpoints and You Gov.

Strong analytical and problem‑solving skills with the ability to interpret complex data and translate it into clear commercial insight.

Excellent written and verbal communication skills, with confidence presenting to both internal and external stakeholders.

Strong organisational and workload management skills, with the ability to manage multiple projects and meet tight deadlines.

Proven ability to build strong collaborative relationships across teams and stakeholders.

Passion for television, streaming media and the evolving media landscape.

• Proven television or streaming industry experience.
• Experience contributing to projects that have delivered measurable business impact.
• Proactive and innovative mindset with a strong interest in emerging research techniques, data methodologies and social‑media measurement tools.
• Ability to think creatively and imaginatively about audience, market and commercial challenges.
• Commercial awareness with a clear understanding of ITV's position within the wider television, streaming and media market.
• Flexible, self‑motivated and adaptable approach, with the ability to think on your feet in a fast‑paced environment.
• Collaborative and personable style, with a positive approach to teamwork and stakeholder engagement.

Benefits

• Flexible working with a range of options.
• Generous holiday allowance, plus you can buy more.
• Annual bonus opportunity.
• Competitive pension contribution.
• Opportunity to buy ITV shares.
• Well‑being and volunteering days.
• Wide range of opportunities to help you live a balanced and healthy life.
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