Marketing Manager - London

Marketing Manager – London

Summary We are the leading Asian‑inspired quick‑service retail and grocery brand with over 80 restaurants across the UK and Europe, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.

In addition to our restaurants, itsu [grocery] offers a range of high‑quality Asian‑inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.

With its best‑in‑class‑food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

Qualifications & Experience

• Experience working for a multi‑site retailer
• 4 years+ experience in marketing
• Passionate about brands, innovation and all forms of customer communication
• A great feel for marketing and comms today including the role of social channels
• Dynamic, collaborative and agile – and able to get stuck in from day one!
• Willing to be hands on in a very lean organization
• Excellent written and verbal communication skills, with good copywriting skills
• Experience in communicating and influencing at all levels of an organization
• A good creative eye
• Experience within hospitality or retail would be preferable but not essential.
• You put people at the heart of everything you do by displaying the 4 itsu qualities :

I take pride [in what I do]

I genuinely care [for people]

I want to grow [myself & others]

I build trust [around me]

Main Responsibilities

The role reports directly to the Head of Marketing, supporting them with the planning and delivery of key national and local campaigns that drive transactions and footfall into our restaurants. You\’ll manage the creative process to deliver effective campaigns that support our business objectives, in close collaboration with key departments, particularly our operations and shop teams. Occasionally, you will support franchise partners to collaboratively develop campaigns for their local markets.

• Lead the planning & execution of integrated marketing campaigns for menu launches, promotions, and seasonal activities.
• Support the head of marketing to manage the creative development through internal teams and external agencies.
• Oversee marketing campaign budgets and ad‑hoc marketing requests, ensuring adherence to the annual budget.
• Support the CRM manager to analyse campaign performance & brand metrics to optimise marketing performance.
• Collaborate closely with Operations, franchise and product development teams to create transaction‑driving campaigns and ensure seamless integration across marketing touchpoints, providing clear briefs and managing delivery timelines to ensure cohesive execution.
• Frequent & regular shop visits to discuss, review & improve marketing materials, building strong relationships and strengthening the trust with our shops.
• Deliver foot‑stopping campaigns and launches in restaurant, the brand and drives transactions.
• Work with agency partners and internal stakeholders to help deliver creative across a wide range of assets, including POS and packaging touchpoints.
• Writing engaging, creative campaign briefs for in‑house and outsourced partners, including photographers, videographers and animators for digital totem creative.
• Be a brand guardian, protecting our brand identity and how it is cascaded through all our communication channels, including packaging – and ensuring simplicity is revered in everything we do.
• Occasional support with local and new store marketing.

Budget Management

Oversee marketing campaign budgets and ad‑hoc marketing requests, ensuring adherence to the annual budget.