At a Glance
- Tasks: Lead exciting marketing campaigns to boost transactions and grow our brand.
- Company: Join itsu, a top Asian-inspired quick-service brand with over 80 restaurants.
- Benefits: Enjoy flexible working, generous time off, free lunches, and wellness perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of fast food.
- Qualifications: Experience in marketing management or agency roles, ideally in QSR.
The predicted salary is between 45000 - 55000 £ per year.
We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK, Belgium, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating. In addition to our restaurants, itsu offers a range of high-quality Asian-inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally. With its best-in-class food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
This role will be reporting into the Head of Marketing and will manage a marketing executive. The role will be focussed on growing transactions for our itsu restaurants by leading on the strategy & implementation of campaigns supporting menu launches, tactical sales drivers and local cultural moments. Channels will predominantly be across owned digital and in-restaurant, with some influencer and paid social.
Core Responsibilities:
- Deliver foot-stopping campaigns and launches in restaurant, with content and creative that builds the brand and drives transactions.
- Work with agency partners and internal stakeholders to help deliver creative across a wide range of assets, including POS and packaging touchpoints.
- Writing engaging, creative campaign briefs for in-house and outsourced partners, including photographers, videographers and animators for digital totem creative.
- Be a brand guardian, protecting our brand identity and how it is cascaded through all our communication channels, including packaging - and ensuring simplicity is revered in everything we do.
- Ad hoc support with local and new store marketing.
- Budget management.
This is you:
- Ideally in a marketing manager position already or ready for the next step after a few years in a marketing executive position or account manager agency side, ideally with QSR experience.
- Experience managing end-to-end campaigns in a retail or hospitality sector.
- A self-starter with a growth mindset, who is eager to learn and able to think creatively.
- Able to cope well under changing priorities and pressure.
- Collaborative & a great communicator.
- Organised with strong attention to detail.
Perks & Benefits:
- A competitive salary.
- Flexible working, including 1 day a week from home, and up to 2 weeks a year working from abroad.
- Generous time off allowances.
- Free breakfast and snacks available every day.
- A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not.
- We cover a variety of different benefits such as physical, mental, financial, environmental and social wellbeing.
- An array of business events and socials throughout the year.
Marketing Manager - London employer: itsu
itsu [grocery] is an exceptional employer that prioritises the well-being and development of its employees, offering a competitive salary, generous holiday allowance, and a hybrid working model that promotes work-life balance. With a strong commitment to diversity and inclusion, it fosters a vibrant work culture where innovation thrives, and employees are encouraged to grow through substantial training budgets and opportunities for international collaboration. Located in a dynamic environment, this role not only allows you to make a meaningful impact on food safety and quality but also offers unique perks like employee discounts and the chance to work from home abroad.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for itsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like itsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with itsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at itsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit itsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of itsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about itsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at itsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at itsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At itsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
