At a Glance
- Tasks: Lead international marketing strategies and manage multi-channel brand communications.
- Company: Join itsu, a fast-growing healthy eating brand with global ambitions.
- Benefits: Competitive salary, bonus scheme, health insurance, and hybrid working options.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact in expanding a beloved brand across Europe.
- Qualifications: 5 years in FMCG marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
The ideal candidate:
- Has 5 years in FMCG marketing, with strong exposure to European markets and experience across trade/shopper marketing and brand activation.
- Demonstrates strong commercial and financial acumen, with proven experience managing budgets, P&Ls, and delivering ROI-driven marketing plans.
- Has built and executed multi-market strategies, including market entry and expansion plans.
- Is highly analytical and data-driven, with strong Excel skills and experience leveraging consumer, shopper and category data to drive decisions.
- Has experience leading through the line marketing and managing agencies.
- Is an ambitious and proactive self-starter with a strong ownership mindset.
- Has excellent communication and presentation skills, comfortable influencing senior stakeholders and external partners.
- Is highly organised, able to manage complexity across multiple markets and priorities.
- Has line management experience.
- Is passionate about itsu, our brand, and our ambition to grow internationally.
About us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in each shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm.
With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & soup'dumplings, brilliant'broth, rice'noodles & miso'easy to name a few.
D&I statement: itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. When applying for a role with us, please remove your full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
The role:
This is a strategic role, responsible for building and executing international marketing strategies across new and existing markets. You will lead the development of market entry plans, growth strategies, and activation roadmaps, ensuring best-in-class execution across trade marketing, OOH, and consumer channels. You will manage budgets, lead a growing team, and work closely with commercial teams, distributors, and retailers to accelerate itsu's international expansion.
Responsibilities:
- Collaborate closely with the itsu[grocery] Brand, Marketing, and international teams to oversee and/or manage multi-channel brand strategies and communications calendars across key markets, including defining brand and product-level growth strategies.
- Allocate investment in line with strategic priorities.
- Leverage data, research, and insights to build robust business cases and secure stakeholder alignment.
- Develop tailored market entry and expansion strategies, grounded in local consumer, retailer, and category dynamics.
- Oversee commercial sell-in and strategic discussions with insight-led, compelling marketing plans.
- Monitor, analyse, and report on the performance of brand investments and marketing campaigns with your team.
- Lead comprehensive post-campaign analysis.
- Evaluate the effectiveness of marketing spend and refine long-term brand strategies accordingly.
- Conduct quarterly performance reviews with senior stakeholders, providing clear updates and actionable recommendations.
- Oversee and maintain strong relationships with key agency partners (media, digital, and creative), ensuring high-quality delivery, effective performance management, and cost control.
- Line manage and develop the international marketing team, fostering capability building, accountability, and high performance.
What we offer:
- Competitive salary.
- Competitive bonus scheme.
- 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays).
- Health insurance.
- Company pension scheme.
- Hybrid working (2 days WFH).
- Opportunity to work from home abroad.
- 50% employee discount in itsu shops.
- Free itsu lunch.
- Discounts at major retailers.
- A sizeable training budget to support your ongoing development.
International Marketing Controller - London employer: itsu
itsu is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and healthy eating converge. With a strong commitment to employee growth, itsu provides extensive training budgets, hybrid working options, and a competitive benefits package, including health insurance and generous discounts. Join a passionate team dedicated to expanding itsu's international presence while enjoying a culture that values diversity, equity, and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Controller - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at itsu or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into itsu's brand values and recent marketing campaigns. Show us you’re not just another candidate; demonstrate your passion for our mission and how you can contribute to our growth.
✨Tip Number 3
Practice your presentation skills! You’ll need to impress senior stakeholders, so rehearse how you’d pitch your ideas clearly and confidently. Remember, it’s all about making a strong impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace International Marketing Controller - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of International Marketing Controller. Highlight your experience in FMCG marketing, especially in European markets, and showcase any relevant achievements in trade/shopper marketing and brand activation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about itsu and how your skills align with our ambitions. Don’t forget to mention your analytical prowess and experience managing budgets and P&Ls.
Showcase Your Data Skills:Since this role is highly analytical, make sure to highlight your Excel skills and any experience you have with consumer and category data. We want to see how you've used data to drive decisions in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. Remember to anonymise your CV as per our guidelines, and let your passion for our brand shine through!
How to prepare for a job interview at itsu
✨Know Your Numbers
As an International Marketing Controller, you'll need to demonstrate your strong commercial and financial acumen. Brush up on your budget management and ROI-driven marketing plans. Be ready to discuss specific examples of how you've managed P&Ls and delivered results in previous roles.
✨Market Insights Matter
Given the focus on European markets, make sure you research the latest trends and consumer behaviours in those regions. Prepare to share insights on how you've leveraged data and analytics to drive marketing decisions. This will show your analytical skills and understanding of market dynamics.
✨Showcase Your Leadership Skills
With line management experience being a key requirement, be prepared to talk about your leadership style. Share examples of how you've developed teams and fostered high performance. Highlight any successful projects where you led a team through complex challenges.
✨Communicate with Confidence
Excellent communication and presentation skills are crucial for this role. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a past marketing strategy you've executed, as this could impress the interviewers and showcase your ability to influence stakeholders.
