At a Glance
- Tasks: Lead exciting digital campaigns and boost brand visibility for itsu's grocery range.
- Company: Join itsu, a fast-growing healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, 25 days holiday, health insurance, and hybrid working.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact in the fast food revolution while developing your digital marketing skills.
- Qualifications: Experience in SEO strategies, digital campaigns, and strong organisational skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery] takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
The role
As Digital Brand Manager, you'll report into the Brand Marketing Controller on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You'll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
The ideal candidate:
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible 'can do' friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key responsibilities:
- SEO & Website Management
- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu [restaurant] digital team to coordinate at a group level
- Paid Social & Influencer Campaigns
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- YouTube Campaigns
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- General Campaign Management
- Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (1 day wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Digital Brand Manager - London employer: itsu
itsu is an exceptional employer, offering a vibrant work culture in the heart of London that champions innovation and healthy living. With a commitment to employee growth through a sizeable training budget and opportunities for hybrid working, itsu fosters a diverse and inclusive environment where your contributions directly impact high-profile campaigns. Enjoy competitive benefits, including generous holiday allowances, health insurance, and discounts, all while being part of a brand that is redefining fast food.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Brand Manager - London
✨Tip Number 1
Get to know the brand inside out! Research itsu's products, values, and recent campaigns. This will help you tailor your approach and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role, especially in SEO and digital campaigns. We want to hear your success stories!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the itsu team and ready to make an impact.
We think you need these skills to ace Digital Brand Manager - London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for digital marketing and healthy eating.
Tailor Your CV:Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, and don’t forget to mention any relevant FMCG experience that makes you stand out!
Follow the Guidelines:Remember to follow our application guidelines closely. Remove your full name, university details, and any personal photos from your CV and cover letter. This helps us focus on your skills and experience!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the itsu team!
How to prepare for a job interview at itsu
✨Know Your SEO Inside Out
Make sure you brush up on your SEO strategies before the interview. Be ready to discuss specific campaigns you've executed, how you measured their success, and any tools you used. This will show that you’re not just familiar with the concepts but have hands-on experience.
✨Showcase Your Campaign Successes
Prepare to share examples of digital and influencer campaigns you've managed. Highlight your role in planning, execution, and measurement. Use metrics to back up your claims—numbers speak volumes and can set you apart from other candidates.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, be ready to discuss how you've successfully collaborated with different departments in the past. Share specific instances where your coordination led to successful outcomes, showcasing your team spirit and communication skills.
✨Align with itsu's Brand Values
Research itsu’s brand ethos and values, especially their commitment to healthy eating and diversity. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission. This shows genuine interest and a cultural fit.
