At a Glance
- Tasks: Drive brand growth through SEO, website strategy, and YouTube campaigns.
- Company: Join itsu, a leading healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, 25 days holiday, and health insurance.
- Other info: Hybrid working, training budget, and discounts at itsu shops.
- Why this job: Make an impact in a dynamic role at the forefront of digital marketing.
- Qualifications: Experience in SEO, strong organisational skills, and a proactive attitude.
The predicted salary is between 35000 - 45000 £ per year.
The Role
As Assistant Digital Brand Manager, you’ll report into the Brand Marketing Controller on key projects and high impact campaigns to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO, GEO and website strategy alongside our YouTube campaigns.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in‑class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm.
D&I Statement
itsu is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The Ideal Candidate
- Proven success in developing and executing SEO and GEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO and GEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO and website agencies
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key Responsibilities
- SEO & AI visibility: Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO, GEO and website strategy
- Own the relationship with our itsu grocery SEO agency
- Coordinate with the itsu digital team
- Website management: Own the relationship with the itsu.com/grocery website development agency
- Responsible for creating and updating all itsu.com/grocery pages globally [UK, EU and US]
- Retailer product page management: Manage and coordinate the briefing, uploading and updating of itsu grocery product pages on retailer websites
- YouTube Campaigns: Support the Brand Marketing Controller with campaign execution, asset development, measurement, performance analysis and optimization
- General Campaign Management: Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
- Assist on paid social and influencer campaigns where needed
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Assistant Digital Brand Manager in London employer: itsu
itsu is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to contribute to innovative projects in the heart of London. With competitive salaries, generous holiday allowances, and a commitment to professional development through a sizeable training budget, itsu empowers its workforce to thrive while enjoying unique benefits like a 50% discount in shops and the flexibility of hybrid working. Join us to be part of a forward-thinking brand that is redefining fast food with healthy, Asian-inspired offerings.
