At a Glance
- Tasks: Lead international marketing strategies and manage budgets for itsu's growth across Europe.
- Company: Join itsu, a leading healthy eating brand with ambitious global expansion plans.
- Benefits: Enjoy competitive salary, bonuses, 25 days holiday, health insurance, and hybrid working.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
- Why this job: Make a real impact in a fast-growing brand while developing your marketing expertise.
- Qualifications: 5+ years in FMCG marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 75000 € per year.
The ideal candidate:
- Has 5+ years in FMCG marketing, with strong exposure to European markets and experience across trade/shopper marketing and brand activation.
- Demonstrates strong commercial and financial acumen, with proven experience managing budgets, P&Ls, and delivering ROI-driven marketing plans.
- Has built and executed multi-market strategies, including market entry and expansion plans.
- Is highly analytical and data-driven, with strong Excel skills and experience leveraging consumer, shopper and category data to drive decisions.
- Has experience leading through the line marketing and managing agencies.
- Is an ambitious and proactive self-starter with a strong ownership mindset.
- Has excellent communication and presentation skills, comfortable influencing senior stakeholders and external partners.
- Is highly organised, able to manage complexity across multiple markets and priorities.
- Has line management experience.
- Is passionate about itsu, our brand, and our ambition to grow internationally.
About us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in each shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm.
The role:
This is a strategic role, responsible for building and executing international marketing strategies across new and existing markets (All in Europe). You will lead the development of market entry plans, growth strategies, and activation roadmaps, ensuring best-in-class execution across trade marketing, OOH, and consumer channels. You will manage budgets, lead a growing team, and work closely with commercial teams, distributors, and retailers to accelerate itsu's international expansion.
Responsibilities:
- Collaborate closely with the itsu(grocery) Brand, Marketing, and international teams to oversee and/or manage multi-channel brand strategies and communications calendars across key markets, including defining brand and product-level growth strategies.
- Allocate investment in line with strategic priorities.
- Leverage data, research, and insights to build robust business cases and secure stakeholder alignment.
- Develop tailored market entry and expansion strategies, grounded in local consumer, retailer, and category dynamics.
- Oversee commercial sell-in and strategic discussions with insight-led, compelling marketing plans.
- Monitor, analyse, and report on the performance of brand investments and marketing campaigns.
- Lead comprehensive post-campaign analysis.
- Evaluate the effectiveness of marketing spend and refine long-term brand strategies accordingly.
- Conduct quarterly performance reviews with senior stakeholders, providing clear updates and actionable recommendations.
- Oversee and maintain strong relationships with key agency partners (media, digital, and creative), ensuring high-quality delivery, effective performance management, and cost control.
- Line manage and develop the international marketing team (currently one direct report), fostering capability building, accountability, and high performance.
What we offer:
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from home abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- A sizeable training budget to support your ongoing development.
International Marketing Controller - London employer: itsu
itsu is an exceptional employer that champions a vibrant and inclusive work culture, offering competitive salaries and a generous benefits package, including health insurance and a company pension scheme. With a strong focus on employee growth, itsu provides a sizeable training budget and opportunities for hybrid working, allowing you to thrive in a dynamic environment while contributing to the brand's ambitious international expansion plans.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Controller - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at itsu or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into itsu's brand values and recent marketing campaigns. Show us you’re not just passionate about the role but also about our mission to grow internationally!
✨Tip Number 3
Practice your presentation skills! You’ll need to influence senior stakeholders, so being able to communicate your ideas clearly and confidently is key. Get feedback from friends or mentors to polish your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the itsu family.
We think you need these skills to ace International Marketing Controller - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the role of International Marketing Controller. Highlight your FMCG marketing experience, especially in European markets, and don’t forget to showcase your budget management skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about itsu and how your background aligns with our ambitious growth plans. Be sure to mention any relevant multi-market strategies you've executed.
Show Off Your Analytical Skills:Since this role is highly analytical, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing strong Excel skills in action, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at itsu. Let’s grow together!
How to prepare for a job interview at itsu
✨Know Your Numbers
As an International Marketing Controller, you'll need to demonstrate your financial acumen. Brush up on your experience with budgets and P&Ls. Be ready to discuss specific examples of how you've delivered ROI-driven marketing plans in the past.
✨Market Savvy
Familiarise yourself with the European markets, especially those relevant to itsu. Prepare to talk about your experience in trade/shopper marketing and how you've executed multi-market strategies. Show that you understand local consumer dynamics and can tailor strategies accordingly.
✨Data is Your Best Friend
Since this role is highly analytical, be prepared to discuss how you've leveraged data to drive decisions. Bring examples of how you've used Excel and other tools to analyse consumer and category data, and how that influenced your marketing strategies.
✨Communication is Key
You'll be influencing senior stakeholders, so practice your communication skills. Prepare a few key points about your previous experiences leading teams and managing agencies. Think about how you can convey complex ideas simply and effectively to different audiences.
