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For Companies At a Glance
- Tasks: Lead exciting digital campaigns and boost brand visibility for a healthy eating revolution.
- Company: Join itsu, a fast-growing brand transforming the quick service food industry.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and generous holiday allowance.
- Other info: Flexible working options and a supportive culture focused on diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment with global ambitions.
- Qualifications: Experience in SEO, digital campaigns, and a passion for healthy food.
The predicted salary is between 40000 - 50000 £ per year.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
The role
As Digital Brand Manager, you'll report into the Brand Marketing Controller on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You'll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
The ideal candidate:
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible 'can do' friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key responsibilities:
- SEO & Website Management
- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu [restaurant] digital team to coordinate at a group level
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (1 day wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Digital Brand Manager - London employer: itsu
Contact Detail:
itsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Manager - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at itsu. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous SEO strategies and digital campaigns. This will help us see your hands-on experience and how you can contribute to our brand.
✨Tip Number 3
Be ready for the interview! Research itsu’s brand values and recent campaigns. We love candidates who are genuinely excited about our mission and can discuss how they can help us grow.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the itsu family!
We think you need these skills to ace Digital Brand Manager - London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for digital branding and healthy eating.
Tailor Your CV: Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, as these are key to what we’re looking for. Show us how your skills align with our goals!
Follow the Guidelines: Remember to follow our application guidelines closely. Remove your full name, university details, and any personal photos from your CV and cover letter. This helps us focus on your skills and experience without bias.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the itsu family!
How to prepare for a job interview at itsu
✨Know Your SEO Inside Out
Since the role focuses heavily on SEO strategies, make sure you brush up on your knowledge. Be ready to discuss specific campaigns you've executed, the tools you used, and how you measured success. This will show that you're not just familiar with SEO but have hands-on experience.
✨Showcase Your Campaign Successes
Prepare to share examples of successful digital and influencer campaigns you've managed. Highlight your role in planning, execution, and measurement. Use metrics to back up your claims, as this will demonstrate your results-oriented mindset.
✨Be Ready for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully collaborated across departments. Discuss how you navigated challenges and ensured everyone was aligned towards a common goal.
✨Emphasise Your Attention to Detail
Given the importance of accuracy in this role, be prepared to discuss how you ensure high-quality work. Share specific instances where your attention to detail made a difference in a project or campaign outcome.