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For Companies At a Glance
- Tasks: Lead exciting digital campaigns and boost brand visibility for itsu's grocery range.
- Company: Join itsu, a fast-growing healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and generous holiday allowance.
- Other info: Flexible hybrid working and opportunities for personal development await you.
- Why this job: Make a real impact in the fast food revolution while working with innovative teams.
- Qualifications: Experience in SEO, digital campaigns, and a passion for brand growth.
The predicted salary is between 40000 - 50000 £ per year.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…
The role
As Digital Brand Manager, you’ll report into the Brand Marketing Controller (who reports into the Brand Director) on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The Ideal Candidate
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key Responsibilities
- SEO & Website Management
- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu [restaurant] digital team to coordinate at a group level
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (1 day wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Digital Brand Manager employer: itsu
Contact Detail:
itsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at itsu. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous SEO strategies and digital campaigns. This will help us see your hands-on experience and how you can contribute to our brand growth.
✨Tip Number 3
Be ready for the interview! Research itsu’s brand values and recent campaigns. We love candidates who are passionate about our mission and can discuss how they can help elevate our digital presence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the itsu family.
We think you need these skills to ace Digital Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, as these are key for us at itsu. We want to see how your skills align with our brand's ambitions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthy eating and how you can contribute to our growth. Be sure to mention any relevant FMCG experience that makes you a great fit for our team.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements, especially those related to SEO and digital marketing. We love numbers, so if you can quantify your success, do it! It helps us understand the impact you've made in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the itsu family!
How to prepare for a job interview at itsu
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past and how they improved website visibility. Itsu is looking for someone who can hit the ground running, so showcasing your hands-on experience will definitely impress.
✨Showcase Your Campaign Success
Prepare to talk about successful digital and influencer campaigns you've managed. Bring examples of how you planned, executed, and measured these campaigns, especially on platforms like Meta, TikTok, and YouTube. Itsu values results-driven candidates, so quantifying your achievements will help you stand out.
✨Demonstrate Your Collaborative Spirit
Since this role involves cross-functional collaboration, be ready to share experiences where you've worked with different teams or agencies. Highlight your ability to coordinate effectively and maintain strong relationships, as itsu is keen on a team player who can navigate various stakeholders.
✨Be Proactive and Positive
Itsu is looking for someone with a 'can do' attitude, so come prepared to discuss how you've tackled challenges in the past. Share examples that demonstrate your proactive approach and flexibility, as these traits are essential for thriving in a fast-paced environment like theirs.