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- Tasks: Manage trade marketing and buyer engagement for itsu's product ranges.
- Company: Join itsu, a leading healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and hybrid working.
- Why this job: Be part of a dynamic team shaping the future of fast food.
- Qualifications: 2+ years in FMCG marketing and strong analytical skills required.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About us: itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
The ideal candidate:
- Has a minimum of 2 years in FMCG marketing, trade/shopper marketing or category management.
- Is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude.
- Is very organised.
- Has strong communication skills & is a confident presenter.
- Is analytical, proficient on Excel and has experience conducting and analysing market data.
- Is commercial.
- Is passionate about itsu and our products & wants to grow with the company.
- Is a team player.
D&I statement: itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The role: This role manages trade/retail marketing and buyer engagement for some of itsu [grocery]'s product ranges. The role works closely with the sales team to bring the itsu brand to life in store and online.
Responsibilities:
- Buyer sell-ins: with the category team, build the NPD [new product development] presentations to attend & present at internal sell-in meetings to the sales team and external buyer meetings.
- Trade/retail marketing activity: manage all trade marketing activity in store and online across Grocery Multiples, Wholesale, High Street and Convenience, in line with allocated budget [set by the Marketing Controller]. Conduct ongoing performance reviews and make recommendations for optimisation and improvement.
- Manage marketing-related field sales initiatives, working with sales & business development team to implement.
- Buyer engagement: Oversee all buyer engagement [samples, food safaris, trade shows and head office sampling]. Work closely with the Marketing Executive to manage & execute.
- Trade PR: Oversee all LinkedIn, Grocer [trade magazine] and industry award activity. Work closely with the Marketing Executive to manage & execute.
- Business reporting & consumer insight: stay on top of industry news [with a particular focus on marketing/trade marketing and consumer behaviour]. Support Marketing Controller on consumer insight & strategic projects when required.
- Budget Management: Manage the trade marketing & buyer engagement budget, reporting on spend to the management team monthly.
- Line Management: Manage the Marketing Executive.
What we offer:
- Competitive salary.
- Competitive bonus scheme.
- 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays).
- Health insurance.
- Company pension scheme.
- Hybrid working (2 days wfh).
- Opportunity to work from home abroad.
- 50% employee discount in itsu shops.
- Free itsu lunch.
- Discounts at major retailers.
- A sizeable training budget to support your ongoing development.
Brand Manager in Carlisle employer: itsu
Contact Detail:
itsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Carlisle
✨Tip Number 1
Get to know itsu inside out! Familiarise yourself with our products, values, and the latest trends in healthy eating. This will not only help you during interviews but also show your genuine passion for the brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Practice common questions related to trade marketing and buyer engagement. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the itsu family!
We think you need these skills to ace Brand Manager in Carlisle
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for itsu and what makes you tick.
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your FMCG marketing experience and any relevant skills that match the job description. We love seeing how your background fits with our vision!
Show Off Your Skills: Don’t forget to showcase your analytical skills and proficiency in Excel. If you've conducted market data analysis before, share those experiences! We’re looking for someone who can bring insights to the table.
Apply Anonymously: Remember to follow our application guidelines by removing your full name, university details, and any personal photos from your CV and cover letter. This helps us focus on your skills and experience without bias!
How to prepare for a job interview at itsu
✨Know Your Stuff
Make sure you’re well-versed in itsu’s brand values and product offerings. Familiarise yourself with their latest innovations and how they stand out in the FMCG market. This will show your passion for the brand and help you connect your experience to their needs.
✨Showcase Your Analytical Skills
Since the role requires proficiency in Excel and market data analysis, be prepared to discuss specific examples of how you've used these skills in previous roles. Bring along any relevant reports or insights you've generated to demonstrate your analytical prowess.
✨Prepare for Buyer Engagement Scenarios
Think about how you would approach buyer engagement and trade marketing activities. Prepare a few ideas on how you could enhance buyer relationships or improve in-store marketing strategies. This will highlight your proactive mindset and creativity.
✨Practice Your Presentation Skills
As a confident presenter, you’ll need to impress during internal and external meetings. Rehearse a short presentation about a successful marketing campaign you’ve led, focusing on your role and the results achieved. This will showcase your communication skills and ability to engage an audience.