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- Tasks: Lead trade marketing and buyer engagement for itsu's core grocery products.
- Company: Join itsu, a fast-growing brand revolutionising healthy eating in the UK.
- Benefits: Competitive salary, bonus scheme, and 25 days holiday.
- Other info: Diverse and inclusive workplace with opportunities for career development.
- Why this job: Be part of a dynamic team driving growth in a thriving grocery business.
- Qualifications: 3-4 years in FMCG marketing with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
The ideal candidate has a minimum of 3-4 years in FMCG marketing, with trade/shopper marketing experience delivering retail media plans in the UK’s top 5 supermarkets. They have commercial & numerical strength, with a proven track record of setting budgets, reviewing P&Ls & analysing trade marketing performance. The candidate is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude. They possess strong communication skills & are confident presenters. The candidate is analytical, proficient on Excel and has experience analysing market data & making recommendations for growth. They are very organised and passionate about itsu and our products, wanting to grow with the company. Additionally, they have line management experience & are team players.
About us: itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in each shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. Itsu (grocery) takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & soup dumplings, brilliant broth, rice noodles & miso easy to name a few.
D&I statement: itsu (grocery) is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The role: This role manages trade/retail marketing and buyer engagement for a selection of itsu (grocery)’s core product ranges, which are strategically significant to sustain strong growth. This commercial-focused marketing role works closely with the sales team and retailers, alongside the brand and innovation teams, to bring the itsu brand to life in store and online.
Responsibilities:
- Buyer sell-ins: With the category team, build the NPD presentations to attend & present at internal sell-in meetings to the sales team and external buyer meetings.
- Trade/retail marketing activity: Manage all trade marketing activity in store and online across Grocery Multiples and Convenience, in line with budgets. Conduct ongoing performance and execution reviews to make recommendations for optimisation.
- Commercial analysis: Support the Marketing Controller in analysing marketing spend to find efficiencies & growth opportunities.
- Buyer engagement & Trade PR: Oversee all buyer engagement (samples, food safaris, trade shows and head office sampling). Lead LinkedIn, The Grocer trade publication and industry award activity. Manage the Marketing Executive who will execute.
- Business reporting & consumer insight: Manage trade marketing evaluations & analysis to report on uplift & ROI. Stay on top of industry news & support Marketing Innovation team on strategic insight projects when required.
- Budget Management: Work with the Marketing Controller to set the trade marketing & buyer engagement budget, reporting on spend to the management team monthly. Support the team in JBP negotiations for retailer media investment.
- Line Management: Manage and train 2 Marketing Executives.
What we offer: competitive salary, competitive bonus scheme, 25 days holiday +
Senior Brand Manager employer: Itsu Limited
Contact Detail:
Itsu Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching itsu and understanding their products and values. Show your passion for healthy eating and how you can contribute to their growth. Tailor your answers to reflect their brand ethos!
✨Tip Number 3
Practice your presentation skills! As a Senior Brand Manager, you'll need to communicate effectively. Rehearse your pitch about how you can drive trade marketing success at itsu, and be ready to showcase your analytical prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the itsu team and contributing to our exciting journey.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion for itsu: When you're writing your application, let your enthusiasm for itsu and our products shine through. We want to see that you’re not just looking for a job, but that you genuinely care about healthy eating and the innovative food we offer.
Highlight Your Experience: Make sure to detail your FMCG marketing experience, especially any trade/shopper marketing roles you've had. We’re keen on seeing how you've delivered retail media plans in top UK supermarkets, so don’t hold back on those achievements!
Be Analytical and Organised: Since this role involves a lot of commercial analysis and budget management, showcase your analytical skills and proficiency with Excel. Give examples of how you've used data to make recommendations for growth in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to grow with us at itsu!
How to prepare for a job interview at Itsu Limited
✨Know Your Numbers
Make sure you brush up on your commercial and numerical skills. Be prepared to discuss budgets, P&Ls, and how you've analysed trade marketing performance in the past. Having specific examples ready will show that you can handle the financial aspects of the role.
✨Show Your Passion for itsu
Demonstrate your enthusiasm for the itsu brand and its products. Research their offerings and be ready to share why you love them. This will not only show your genuine interest but also align you with their mission of healthy eating and innovation.
✨Prepare for Buyer Engagement Scenarios
Since you'll be managing buyer engagement, think about how you would approach sell-in meetings or trade shows. Prepare a mock presentation or two, focusing on how you'd bring the itsu brand to life. This will highlight your confidence and presentation skills.
✨Be Ready to Analyse Market Data
As an analytical candidate, you should be comfortable discussing market data and making recommendations for growth. Brush up on your Excel skills and be prepared to talk through any relevant analyses you've conducted in previous roles.