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- Tasks: Lead trade marketing and buyer engagement for itsu's core grocery products.
- Company: Join itsu, a fast-growing healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonus scheme, hybrid working, and generous holiday allowance.
- Other info: Diverse and inclusive workplace with excellent training and development opportunities.
- Why this job: Make a real impact in a dynamic role within a thriving company.
- Qualifications: 3-4 years in FMCG marketing with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
The ideal candidate has a minimum of 3-4 years in FMCG marketing, with trade/shopper marketing experience delivering retail media plans in the UK’s top 5 supermarkets. They have commercial & numerical strength, with a proven track record of setting budgets, reviewing P&Ls & analysing trade marketing performance. The candidate is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude. They possess strong communication skills & are confident presenters. The candidate is analytical, proficient on Excel and has experience analysing market data & making recommendations for growth. They are very organised and passionate about itsu and our products, wanting to grow with the company. Additionally, they have line management experience & are team players.
About us: itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in each shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & soup’dumplings, brilliant’broth, rice’noodles & miso’easy to name a few.
D&I statement: itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The role: This role manages trade/retail marketing and buyer engagement for a selection of itsu [grocery]’s core product ranges, which are strategically significant to sustain strong growth. This commercial-focused marketing role works closely with the sales team and retailers, alongside the brand and innovation teams, to bring the itsu brand to life in store and online.
Responsibilities:
- Buyer sell-ins: With the category team, build the NPD presentations to attend & present at internal sell-in meetings to the sales team and external buyer meetings.
- Trade/retail marketing activity: Manage all trade marketing activity in store and online across Grocery Multiples and Convenience, in line with budgets. Conduct ongoing performance and execution reviews to make recommendations for optimisation.
- Commercial analysis: Support the Marketing Controller in analysing marketing spend to find efficiencies & growth opportunities.
- Buyer engagement & Trade PR: Oversee all buyer engagement (samples, food safaris, trade shows and head office sampling). Lead LinkedIn, The Grocer trade publication and industry award activity. Manage the Marketing Executive who will execute.
- Business reporting & consumer insight: Manage trade marketing evaluations & analysis to report on uplift & ROI. Stay on top of industry news & support Marketing Innovation team on strategic insight projects when required.
- Budget Management: Work with the Marketing Controller to set the trade marketing & buyer engagement budget, reporting on spend to the management team monthly. Support the team in JBP negotiations for retailer media investment.
- Line Management: Manage and train 2 Marketing Executives.
What we offer:
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from home abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- A sizeable training budget to support your ongoing development
Senior Brand Manager in London employer: Itsu Limited
Contact Detail:
Itsu Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG marketing space, especially those who work at itsu or similar brands. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Prepare for interviews by practising your presentation skills. Since strong communication is key for this role, make sure you can confidently showcase your ideas and past successes. We want to see that can-do attitude shine through!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've optimised budgets or improved trade marketing performance – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the itsu family and growing with us.
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your FMCG marketing experience, especially any trade/shopper marketing you've done in the UK’s top supermarkets. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Instead, showcase your achievements! Use numbers and examples to demonstrate your commercial strength, like setting budgets or analysing P&Ls. This will help us see your impact in previous roles.
Be Yourself: We’re looking for someone ambitious and a self-starter, so let your personality shine through in your application. Share your passion for itsu and our products, and don’t be afraid to show us your can-do attitude. We love a confident presenter!
Apply Through Our Website: Finally, make sure you apply through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the itsu team!
How to prepare for a job interview at Itsu Limited
✨Know Your Numbers
Since the role requires commercial and numerical strength, brush up on your budget management and P&L analysis skills. Be ready to discuss specific examples of how you've set budgets and analysed trade marketing performance in your previous roles.
✨Showcase Your Passion for itsu
itsu is all about healthy eating and innovation. Make sure to express your enthusiasm for their products and brand during the interview. Share any personal experiences with itsu's offerings and how you envision contributing to their growth.
✨Prepare for Buyer Engagement Scenarios
Given that buyer engagement is a key part of the role, think of scenarios where you've successfully engaged with buyers or managed trade marketing activities. Prepare to discuss how you would approach building NPD presentations and executing trade marketing strategies.
✨Demonstrate Your Analytical Skills
As the position involves analysing market data and making recommendations for growth, be prepared to discuss your proficiency in Excel and any relevant analytical tools. Bring examples of how you've used data to drive marketing decisions and improve performance.