At a Glance
- Tasks: Lead our loyalty and CRM strategy to enhance customer experiences and drive engagement.
- Company: Join a leading Asian-inspired quick-service brand with over 80 restaurants across Europe.
- Benefits: Enjoy flexible working, generous time off, free meals, and wellness benefits.
- Other info: Be part of a vibrant team with exciting growth opportunities and regular social events.
- Why this job: Shape customer relationships and influence business decisions in a dynamic environment.
- Qualifications: Experience in CRM, data analysis, and excellent communication skills required.
The predicted salary is between 63000 - 77000 £ per year.
We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK, Belgium, and a growing wholesale business across Europe and beyond.
Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.
In addition to our restaurants, itsu grocery offers a range of high-quality Asian-inspired foods available online and in supermarkets.
We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.
With its best-in-class-food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
At itsu, we believe loyalty isn't built through points alone.
It's built through great experiences, meaningful customer relationships and understanding what makes people choose us again and again.
This role sits at the heart of that ambition.
You'll own our loyalty and CRM strategy, helping us grow our loyal customer base, increase visit frequency and create personalised experiences that keep customers coming back.
From developing the long-term strategy to delivering the day-to-day CRM programme, you'll ensure every campaign, journey and communication is purposeful, insight-led and delivers measurable results.
This role goes beyond CRM.
You'll become the voice of our customer, owning loyalty and customer insight across the business.
Working with our insight partners, you'll uncover what our loyal and non-loyal customers think, understand how we're performing against the competition and identify opportunities to strengthen our products, proposition and marketing.
You'll share these insights widely, helping shape business decisions and future strategy.
Just as importantly, you'll champion a consistent, high-quality customer experience across every CRM touchpoint, ensuring our communications reflect the itsu brand and align with the wider marketing calendar.
You'll combine strategic thinking with hands-on delivery, collaborate closely across the marketing team and always be looking for the next opportunity to improve.
It's a role with real ownership, influence across the business and the opportunity to shape how itsu builds lasting relationships with millions of customers.
- Core Responsibilities
- Ownership of the loyalty & CRM strategy and implementation, setting realistic annual KPIs for each touchpoint ensuring that performance is fully optimised to achieve our loyalty and CRM KPIs
- Reporting on loyalty, CRM and campaign performance to the business on a regular basis, ensuring key stakeholders are always kept informed
- Provide insight and identify continual improvement to ensure we are up to date on customer and competition insight to help inform marketing and business strategies and projects.
- Alignment - of the CRM marketing content calendar with the wider Marketing department, and ensure cohesion and consistency - from both a visual identity and tone-of-voice perspective
- Actively lead relationships with our loyalty and CRM partners, helping them fire on all cylinders and drive positive change aligned to agreed timelines & budgets
- Utilise all areas to access relevant insight on customer (loyal and non loyal), competitor and product and share this with the team and business for consideration in key strategic projects where relevant.
- You could be in-house, ready to take our loyalty, crm and insights to the next level.
Or, at an agency working with clients who prioritise, and obsess over customers in the same way we do.
- A head for data, able to work with data and information sources to deliver actionable insights to the business.
- Excellent communicator and be willing to influence through best practice and ROI.
- You will have worked in a fast paced environment, used to changing priorities, with great attention to detail-down to the pixel!
Perks & Benefits
- A competitive salary
- Flexible working, including 1 day a week from home, and up to 2 week a year working from abroad
- Generous time off allowances (including bank holidays)
- Free breakfast and snacks available everyday
- A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not
- We cover a variety of different benefits such as physical, mental, financial, environmental and social wellbeing
- An array of business events and socials throughout the year
Loyalty, CRM & Insights Manager in London employer: Itsu Limited
Joining Itsu Limited means being part of a passionate team dedicated to making healthy eating exciting and accessible. The company fosters a supportive work culture that encourages innovation and personal growth, making it an attractive employer for those looking to make a difference in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty, CRM & Insights Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Itsu Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Itsu Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Itsu Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Itsu Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Loyalty, CRM & Insights Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Itsu Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Itsu Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Itsu Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Itsu Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Itsu Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Itsu Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
