At a Glance
- Tasks: Drive brand growth through SEO, website strategy, and YouTube campaigns.
- Company: Join itsu, a leading healthy eating brand with global ambitions.
- Benefits: Competitive salary, bonus scheme, hybrid working, and generous holiday allowance.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make an impact in a dynamic environment focused on innovation and healthy food.
- Qualifications: Experience in SEO, website management, and strong collaboration skills.
The predicted salary is between 35000 - 45000 £ per year.
The role involves reporting into the Brand Marketing Controller on key projects and high impact campaigns to drive brand awareness & growth in the UK. The role is based in central London with four days in the office.
You’ll have the opportunity to make your mark on a range of initiatives including our SEO, GEO and website strategy alongside our YouTube campaigns.
About Us: itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm.
With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery] takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
D&I Statement: itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The ideal candidate:
- Proven success in developing and executing SEO and GEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO and GEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO and website agencies
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key responsibilities:
- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO, GEO and website strategy
- Own the relationship with our itsu grocery SEO agency
- Coordinate with the itsu [restaurant] digital team
- Own the relationship with the itsu.com/grocery website development agency
- Responsible for creating and updating all itsu.com/grocery pages globally [UK, EU and US]
- Manage and coordinate the briefing, uploading and updating of itsu grocery product pages on retailer websites
- Support the Brand Marketing Controller with campaign execution, asset development, measurement, performance analysis and optimization
- Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
- Assist on paid social and influencer campaigns where needed
What We Offer:
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
London - Assistant Digital Brand Manager employer: Itsu Limited
itsu is an exceptional employer, offering a vibrant work culture in the heart of central London, where creativity and innovation thrive. With a strong commitment to employee growth, competitive benefits including health insurance, a generous holiday allowance, and opportunities for hybrid working, itsu fosters a supportive environment that encourages personal and professional development. Join us to be part of a forward-thinking team dedicated to redefining fast food with healthy, Asian-inspired offerings.
StudySmarter Expert Advice🤫
We think this is how you could land London - Assistant Digital Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Itsu Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Itsu Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Itsu Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Itsu Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace London - Assistant Digital Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Itsu Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Itsu Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Itsu Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Itsu Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Itsu Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Itsu Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
