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For Companies At a Glance
- Tasks: Lead exciting digital campaigns and boost brand visibility for itsu grocery.
- Company: Join itsu, a fast-growing healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, hybrid work, and generous employee discounts.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Make a real impact in the fast food revolution with innovative marketing strategies.
- Qualifications: Experience in SEO, digital campaigns, and strong organisational skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best‑in‑class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best‑in‑class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
Itsu grocery, which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
The Role
As Digital Brand Manager, you’ll report into the Brand Marketing Controller (who reports into the Brand Director) on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
Itsu grocery is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The Ideal Candidate
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key Responsibilities
SEO & Website Management- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu restaurant digital team to coordinate at a group level
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- Brief internal design teams to ensure the development of consistent, on‑brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (1 day WFH)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Digital Brand Manager in London employer: Itsu Limited
Contact Detail:
Itsu Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at itsu or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous SEO strategies and digital campaigns. This will give you a chance to demonstrate your expertise and creativity during interviews.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in digital marketing, especially around SEO and social media. Being able to chat about current trends shows you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the itsu team. Don’t miss out!
We think you need these skills to ace Digital Brand Manager in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for digital branding and healthy eating.
Tailor Your CV: Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, and don’t forget to mention any relevant FMCG experience!
Follow the Guidelines: Remember to follow our application guidelines closely. Remove your full name, university details, and any personal photos from your CV and cover letter. This helps us focus on your skills and experience!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and stands out to us!
How to prepare for a job interview at Itsu Limited
✨Know Your SEO Inside Out
Make sure you brush up on your SEO strategies before the interview. Be ready to discuss specific campaigns you've executed, how you measured their success, and any tools you used. Itsu is looking for someone who can hit the ground running, so showcasing your hands-on experience will definitely impress.
✨Showcase Your Campaign Success
Prepare to talk about your previous digital and influencer campaigns. Bring examples of how you planned, executed, and optimised these campaigns across platforms like Meta, TikTok, and YouTube. Highlighting your results and what you learned from each campaign will show that you're results-oriented and commercially driven.
✨Be Ready for Cross-Functional Collaboration
Itsu values teamwork, so be prepared to discuss how you've worked with different teams in the past. Share examples of how you coordinated with design, marketing, or other departments to achieve a common goal. This will demonstrate your ability to collaborate effectively in a fast-paced environment.
✨Emphasise Your Attention to Detail
Given the nature of the role, attention to detail is crucial. Prepare to give examples of how you've ensured accuracy in your work, whether it's in reporting, campaign execution, or managing relationships with agencies. This will reassure them that you can handle the responsibilities of the Digital Brand Manager role.