At a Glance
- Tasks: Lead exciting digital campaigns and boost brand visibility for a healthy eating revolution.
- Company: Join itsu, a fast-growing brand transforming the quick service food industry.
- Benefits: Enjoy a competitive salary, bonus scheme, and 25 days holiday plus more.
- Other info: Work in central London with a diverse team committed to inclusivity.
- Why this job: Make a real impact in a dynamic role with a focus on innovation and creativity.
- Qualifications: Experience in SEO, digital campaigns, and a passion for healthy food.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best‑in‑class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best‑in‑class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
Itsu grocery, which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
The Role
As Digital Brand Manager, you’ll report into the Brand Marketing Controller (who reports into the Brand Director) on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
Itsu grocery is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non‑anonymised CVs may not be reviewed.
The Ideal Candidate
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands‑on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross‑functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key Responsibilities
- SEO & Website Management
- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu restaurant digital team to coordinate at a group level
- Paid Social & Influencer Campaigns
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- YouTube Campaigns
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- General Campaign Management
- Brief internal design teams to ensure the development of consistent, on‑brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday +
Digital Brand Manager employer: Itsu Limited
Itsu is an exceptional employer, offering a vibrant work culture in the heart of central London, where creativity and innovation thrive. As a Digital Brand Manager, you'll enjoy competitive salaries, a generous bonus scheme, and 25 days of holiday, all while contributing to a brand that prioritises healthy eating and sustainability. With a commitment to diversity and inclusion, Itsu fosters an environment where every employee can grow and make a meaningful impact on the future of fast food.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at itsu. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success with SEO strategies and digital campaigns. Bring these along to interviews to demonstrate your expertise.
✨Tip Number 3
Be ready to discuss your ideas! Research itsu's current digital presence and come up with fresh ideas for their brand. This shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of the itsu family right from the start.
We think you need these skills to ace Digital Brand Manager
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for digital marketing and healthy eating.
Tailor Your CV:Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, and don’t forget to mention any relevant FMCG experience!
Follow the Guidelines:Remember to follow the application guidelines closely. Remove your full name, university details, and any personal photos from your CV and cover letter. We want to keep things fair and anonymous!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly!
How to prepare for a job interview at Itsu Limited
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past and how they impacted website visibility. Itsu is looking for someone who can hit the ground running, so showcasing your hands-on experience will definitely impress.
✨Showcase Your Campaign Success
Prepare to talk about your previous digital and influencer campaigns. Bring examples of how you planned, executed, and measured their success. Highlighting your ability to work with agencies and cross-functional teams will show that you're a team player who can drive results.
✨Be Ready for Creative Discussions
Since you'll be working closely with design teams, think about how you can contribute creatively. Have some ideas in mind for potential campaigns or content that align with the itsu brand. This will demonstrate your proactive attitude and understanding of their brand identity.
✨Understand Itsu's Brand Values
Familiarise yourself with itsu's mission and values, especially their commitment to healthy eating and innovation. Being able to articulate how your personal values align with theirs will show that you're not just a fit for the role, but also for the company culture.
