At a Glance
- Tasks: Lead the launch and growth of itsu grocery in Scandinavia and the Nordics.
- Company: Join itsu, a fast-growing brand revolutionising healthy eating across Europe.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and hybrid working options.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be part of an exciting journey to expand a beloved brand in new markets.
- Qualifications: 3+ years in FMCG sales, strong negotiation skills, and a passion for food.
The predicted salary is between 60000 - 75000 £ per year.
The ideal candidate:
- A candidate with 3+ years’ experience in FMCG, in international sales through distributors or direct to market.
- Experience in Scandi / Nordic markets is highly desirable but not mandatory.
- Experience managing distributors and/or direct to retailers in Europe.
- Exposure to field sales strategy and execution.
- Comfortable travelling regularly across the region.
- Comfortable in a fast-paced, high-growth environment.
- Commercially astute with excellent negotiation skills and P&L management.
- Detail-oriented and collaborative, with confidence and communication skills to work with various stakeholders in the business.
- A flexible, can-do attitude with the willingness to work closely with others within a small team, a real self-starter.
- An entrepreneur with a passion for food and a true brand ambassador.
About us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as frozen gyoza, soup dumplings & bao, rice noodles, and our world food range to name a few. Buoyed by the success in the UK, itsu [grocery] International have expanded into several European markets, winning some major listings in key retailers. With more ground-breaking products in the pipeline and expanding into new and exciting categories (and markets), this is just the beginning.
Nominated for exporter of the year 2026. 60% growth expected this year. Double digit head count growth. 'Best introduction in 2025' for our chicken soup dumplings by Levensmiddelenkrant.
D&I statement: itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
Scope of the role:
itsu [grocery] is looking for a European Business Manager covering the Scandinavia and the Nordics region, to take ownership of the region and join our fast-growing international team. This role will be responsible for launching and scaling itsu [grocery] into Scandinavia and the Nordics. You’ll own the P&L, shape the strategy, and play a key role in delivering our next phase of European growth. This is a great opportunity for someone with FMCG account or distributor management experience who is ready to step up into broader ownership and build markets with a high-growth brand.
- Establish and develop new markets in the region, ensuring the strategy for each region is delivered alongside the creation of a multi-year plan.
- Manage each distributor, building a strong, performance-driven partnership.
- Lead on commercial negotiations, including pricing and promotional strategy.
- Unlock new distribution while accelerating growth in existing listings.
- Work closely with supply chain and demand planning teams to ensure strong in-market performance [OTIF, launches, availability].
- Partner with marketing to build impactful activation plans [media, POS, field sales incentives].
- Provide regular performance updates to senior stakeholders [head of sales international & senior management].
- Ability to quickly react to issues faced and comes to the table with logical solutions, a problem-solving mindset.
What we offer:
- Competitive salary.
- Competitive bonus scheme.
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays).
- Health insurance.
- Company pension scheme.
- Hybrid working (2 days wfh).
- Opportunity to work from abroad.
- 50% employee discount in itsu shops.
- Free itsu lunch.
- Discounts at major retailers.
- Salary sacrifice cycle and electric vehicle schemes.
- A sizeable training budget to support your ongoing development.
European Business Manager [Nordics] in City of Westminster employer: Itsu Limited
itsu is an exceptional employer, offering a dynamic and inclusive work culture that fosters growth and innovation in the fast-paced FMCG sector. With a commitment to employee development, competitive benefits including hybrid working, health insurance, and generous discounts, itsu empowers its team members to thrive while contributing to the exciting expansion of its grocery brand across Scandinavia and the Nordics. Join us to be part of a passionate team dedicated to delivering best-in-class healthy food and making a meaningful impact in the market.
