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For Companies At a Glance
- Tasks: Drive brand awareness through SEO, social media, and influencer campaigns.
- Company: Join itsu, a leading healthy eating brand with global ambitions.
- Benefits: Competitive salary, bonus scheme, 25 days holiday, health insurance, and hybrid working.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Make a real impact on innovative marketing strategies in a dynamic environment.
- Qualifications: Experience in SEO, digital campaigns, and strong organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best‑in‑class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best‑in‑class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
Itsu grocery, which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant broth, rice noodles & miso easy to name a few.
The Role
As Digital Brand Manager, you’ll report into the Brand Marketing Controller (who reports into the Brand Director) on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget.
D&I Statement
Itsu grocery is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The Ideal Candidate
- Proven success in developing and executing SEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO agencies
- Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key Responsibilities
SEO & Website Management- Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy
- Own the relationship with our SEO and website/CMS agencies
- Work closely with the itsu restaurant digital team to coordinate at a group level
- Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns
- Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns
- Coordinate with our digital agency on deliverables, timelines and approvals
- Evaluate post campaign performance
- Ensure content aligns with brand guidelines and campaign objectives
- Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation
- Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
- Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (1 day WFH)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
Digital Brand Manager in City of Westminster employer: Itsu Limited
Contact Detail:
Itsu Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work, especially any SEO strategies or digital campaigns you've executed. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching itsu and understanding their brand values and products. Tailor your answers to show how your experience aligns with their goals, especially in driving brand awareness and growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the itsu team. Don’t forget to keep your CV anonymised as per their guidelines!
We think you need these skills to ace Digital Brand Manager in City of Westminster
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for digital marketing and healthy eating.
Tailor Your CV: Make sure your CV is tailored to the Digital Brand Manager role. Highlight your experience with SEO strategies and digital campaigns, and don’t forget to mention any relevant FMCG experience!
Follow the Guidelines: Remember to follow our application guidelines closely. Remove your full name, university details, and any personal photos from your CV and cover letter. This helps us focus on your skills and experience!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the itsu team!
How to prepare for a job interview at Itsu Limited
✨Know Your SEO Inside Out
Make sure you brush up on your SEO strategies before the interview. Be ready to discuss specific campaigns you've executed, the results they achieved, and how you measured their success. Itsu is looking for someone who can demonstrate a proven track record in this area.
✨Showcase Your Digital Campaign Experience
Prepare examples of digital and influencer campaigns you've managed, especially on platforms like Meta, TikTok, and YouTube. Highlight your role in planning, executing, and optimising these campaigns, as well as any collaboration with agencies. This will show that you have the hands-on experience they're after.
✨Be Ready to Discuss Cross-Functional Collaboration
Itsu values teamwork, so be prepared to talk about how you've worked with different teams in the past. Share specific instances where your collaboration led to successful outcomes, especially in a fast-paced environment. This will demonstrate your ability to coordinate effectively across functions.
✨Bring Your Commercial Mindset
Since the role is commercially driven, think about how you've contributed to business growth in previous positions. Be ready to discuss your approach to measuring campaign performance and how it ties back to overall brand health and objectives. This will show that you're results-oriented and aligned with Itsu's goals.