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- Tasks: Drive brand growth strategies and manage multi-channel campaigns with top agencies.
- Company: Join itsu, a leading healthy eating brand with global ambitions.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and 50% discount in itsu shops.
- Why this job: Be part of a dynamic team shaping the future of fast food.
- Qualifications: Experience in brand marketing and strong analytical skills required.
- Other info: Flexible hybrid working and opportunities for personal development.
The predicted salary is between 36000 - 60000 £ per year.
# Brand Marketing Controller### **the ideal candidate****:*** Proven experience of developing and executing strong brand marketing growth strategies with senior level stakeholder exposure* Excellent understanding of the media landscape and associated costs* An eye for great communication* A methodical mind with a keen interest in collecting and interpreting data* Reactive & adaptive with an open-minded approach to the role with a flexible, ‘can do’, friendly attitude. Our business is constantly changing* Strong Microsoft office skills [particularly Excel]itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few… **D&I statement:**itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. **When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.** **Scope of the role:**itsu [grocery] is looking for a driven Brand Marketing Controller to join its ever-expanding team & play a key role in the next phase of its growth. As Brand Marketing Controller, you and your team will work alongside the BrandDirector, and some of the UK’s best media and creative agencies, to keep itsu[grocery] among the fastest growing private food companies in the UK and propel us towards £250m in annual sales [from £21m in 2020, and £100m+ run rate in 2025]. * Work collaboratively with the itsu [grocery] Brand and Marketing Directors to create & manage a multi-channel brand strategy & comms calendar* Building brand and product level growth strategies* Assigning investment* Effectively using data, research and insight to gain stakeholder buy in to* brand strategy * Plan and execute key itsu [grocery] brand campaigns* Create detailed & data-led campaign briefs, working with our agencies to build best in class multi-channel brand campaigns* Build and manage critical paths, ensuring key deadlines are met * Track and report on outcomes of brand spend and campaigns* Lead post campaign analysis* Analyse the impact of spend and evolve long term brand marketing strategies* Lead quarterly meetings with senior stakeholders to update on results * Nourish and develop strong relationships with key agencies [media, digital & creative], effectively managing performance and cost * Work alongside the Brand Director to create best in class briefs for internal and external creative teams * Manage & develop team, including an Assistant Digital Brand Manager, and a Graduate Campaign Executive**what we offer:** * Competitive salary* Competitive bonus scheme* 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)* Health insurance* Company pension scheme* Hybrid working (1 day wfh)* Opportunity to work from abroad* 50% employee discount in itsu shops* Free itsu lunch* Discounts at major retailers* Salary sacrifice cycle and electric vehicle schemes* A sizeable training budget to support your ongoing developmentitsu| | || — | — || Salary | Competitive + Bonus and Benefits || Frequency | Annual || Job Reference | itsu/TP/180808/6694 || Contract Type | Permanent || Closing Date | 11 October, 2025 || Job Category | Marketing/Product || Division | itsu Grocery || Location | Partnership House, Carlisle Pl London, United Kingdom || Posted on | 11 September, 2025 || OpenStreetMap contributorsDirections to### Spread the word #J-18808-Ljbffr
Brand Marketing Controller employer: Itsu Limited
Contact Detail:
Itsu Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Controller
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to itsu. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research itsu's brand values and recent campaigns. Show us you’re passionate about our mission and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Marketing Controller. We want to hear how you can drive growth and engage stakeholders.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the itsu family.
We think you need these skills to ace Brand Marketing Controller
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand Marketing Controller role. Highlight your proven experience in developing brand strategies and working with senior stakeholders, as this is key for us.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for our team. Share specific examples of your past successes in brand marketing and how you can contribute to our growth at itsu grocery.
Follow Our Anonymisation Guidelines: Remember to remove your full name, university details, and any personal photos from your CV and cover letter. We want to ensure a fair review process, so stick to our guidelines!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and keep track of your application. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Itsu Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into itsu's brand values, products, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role requires a methodical mind and data interpretation skills, be prepared to discuss specific examples of how you've used data to drive marketing strategies. Bring along any relevant metrics or case studies that demonstrate your analytical prowess.
✨Prepare for Stakeholder Engagement
Given the senior-level stakeholder exposure required, think of instances where you've successfully collaborated with senior management or external agencies. Highlight your communication skills and adaptability in these situations to show you're ready for this dynamic environment.
✨Emphasise Your Flexibility and Team Spirit
itsu is looking for someone with a 'can do' attitude. Be ready to share examples of how you've adapted to change in previous roles and how you foster teamwork. This will resonate well with their culture and show that you're a great fit for their team.
