At a Glance
- Tasks: Manage trade marketing activities and engage with buyers across international grocery markets.
- Company: Join itsu, a vibrant Asian-inspired food brand on an exciting growth journey.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and hybrid working options.
- Other info: Diverse and inclusive workplace with great development opportunities.
- Why this job: Be part of a mission to make healthy eating accessible and exciting for everyone.
- Qualifications: 1+ years in shopper/trade marketing, with a passion for the itsu brand.
The predicted salary is between 29700 - 36300 £ per year.
About Us
At itsu , we're passionate about making healthy eating exciting, accessible, and affordable. As an Asian-inspired food brand, we’ve grown to over
- 80 restaurants across the
- UK and
Belgium , while building a thriving grocery business that reaches customers across Europe and beyond.
Known for our fresh, high-quality food prepared daily in every shop, we're on an ambitious growth journey.
With plans to expand our store estate, accelerate our grocery presence, and continue investing in innovation, technology, and our people, we're shaping the future of healthy fast food.
itsu [ grocery ] , where this role sits, extends the much-loved itsu brand beyond our shops and into supermarkets, health food retailers, online channels, wholesale partners, and international markets.
Our growing product range includes customer favourites such as crispy seaweed thins, frozen gyoza and bao, brilliant'broth, rice'noodles, and miso'easy , bringing the taste and quality of itsu into homes around the world.
Joining itsu means becoming part of a fast-paced, innovative business with big ambitions, a strong culture, and a shared mission to help people eat beautifully every day.
About the role
- Trade Marketing - Manage trade marketing activity across grocery accounts in all international markets, including media planning, budget management & performance reporting.
- Buyer Engagement - Manage all buyer engagement activations, including buyer gift boxes and head office sampling events.
- Field Sales - Oversee field sales activations in all markets, working closely with the sales team to implement and forecast spend.
- Marketing to the Trade - Work closely with the sales and category teams to create compelling sell-in decks for grocery buyers in order to unlock incremental product listings and distribution increases.
- Budget Management - Manage trade marketing, field sales and buyer engagement spend with monthly reviews and reporting.
The ideal candidate will have
- Minimum 1 years experience in shopper/trade marketing (ideally in FMCG)
- Commercially minded with the ability to manage activation budgets effectively
- Enjoys working collaboratively in a team
- Passionate about the itsu brand and excited about the challenge of building that brand in European markets
What We Offer
- Competitive Salary
- Competitive Bonus Scheme
- 25 days holiday + Bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health Insurance
- Company Pension Scheme
- Hybrid Working model - 3 days office, 2 days WFH
- 50% employeediscount in itsu shops
- Free itsu lunch when in the office
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- Development & Growth opportunities
At itsu [grocery], everyone's taste matters, and so does who's behind it.
We celebrate diversity and are an equal opportunities employer.
Applications from all backgrounds are encouraged.
If you need support or adjustments to apply, we'll happily accommodate.
Assistant Brand Manager - International employer: itsu [grocery]
itsu is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in the grocery sector. With competitive salaries, generous bonuses, and a strong commitment to employee development, including a sizeable training budget, itsu offers a unique opportunity to grow alongside a fast-expanding brand in Central London. The hybrid working model and additional perks like discounts and private health insurance further enhance the appeal of joining this innovative team.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - International
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for itsu [grocery] and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like itsu [grocery] are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with itsu [grocery] on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at itsu [grocery]. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager - International
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit itsu [grocery]. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of itsu [grocery]:Show us that you’ve done your homework! In your application, briefly mention what you admire about itsu [grocery]’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at itsu [grocery]
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at itsu [grocery] will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At itsu [grocery], they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
