At a Glance
- Tasks: Lead and optimise high-impact digital campaigns for B2B clients using cutting-edge paid media strategies.
- Company: Established B2B digital marketing agency with a strong team culture in Woking.
- Benefits: Competitive salary, hybrid working, and opportunities for career progression.
- Other info: Exciting opportunity to work with major platforms and drive growth across client accounts.
- Why this job: Join a dynamic team and make a real impact on innovative B2B marketing strategies.
- Qualifications: 3+ years in paid media, strong analytical skills, and experience with AI integration.
The predicted salary is between 35000 - 45000 € per year.
A B2B marketing agency based in Woking, Surrey is seeking a commercially minded Paid Media Consultant to lead the delivery and optimisation of high-impact digital campaigns for their B2B clients. You will be responsible for shaping performance strategies, utilising AI, managing key client relationships, and collaborating with different team functions to deliver exceptional results.
As a senior figure within the Paid Media function, you'll play a pivotal role in driving growth across client accounts, improving team efficiency, and embedding innovation, especially AI, across everything they do.
Responsibilities:- Lead the development of integrated, cross-channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
- Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
- Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
- Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
- Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
- Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
- Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight-driven marketing strategies that connect across channels.
- Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
- Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
- Support the Head of Department in refining internal processes, improving efficiency, and implementing best-practice methodologies across the department.
- Essential: 3+ years' experience in paid media, within a B2B agency or performance marketing environment.
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
- Direct experience in implementing AI into paid media and paid media workflows.
- Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
- Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
- Confident communicator, able to present strategies and results clearly to senior client stakeholders.
- Excellent organisational skills, managing multiple accounts with attention to detail and accountability.
- Desirable: Experience with lead scoring, conversion tracking, and marketing automation workflows.
- Familiarity with account-based marketing (ABM) and intent data tools.
- Experience managing large budgets (£500k+ monthly spend) and complex international accounts.
Sponsorship won't be able to be offered so you will need to have an independent right to work in the UK along with being within commuting distance of Woking. We are interviewing currently so apply now for immediate consideration for the Paid Media Consultant position or contact Stuart Barnes at ITSS Recruitment for further information.
Paid Media Consultant in Woking employer: ITSS Recruitment
Join a well-established B2B digital marketing agency in Woking, Surrey, where you can thrive in a hybrid working environment that promotes career progression and innovation. With a strong focus on employee growth, you'll have the opportunity to lead impactful digital campaigns while collaborating with a talented team that values creativity and efficiency. Enjoy the benefits of a supportive work culture that embraces AI and cutting-edge marketing strategies, making it an exciting place for professionals looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Consultant in Woking
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Paid Media Consultant role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your success with Google Ads, Meta, LinkedIn, and other platforms. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI in paid media and B2B marketing trends. Be ready to discuss how you’ve used these tools to drive results in past campaigns. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Media Consultant in Woking
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Consultant role. Highlight your experience with Google Ads, Meta, LinkedIn, and any AI tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about B2B marketing and how you can drive growth for our clients. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention your proficiency in GA4, Looker Studio, and Excel. We love seeing how you’ve used data to improve campaign performance in the past!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s quick and easy, and we can’t wait to see your application come through!
How to prepare for a job interview at ITSS Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Meta, LinkedIn, Reddit, and Spotify. Prepare to discuss specific campaigns you've managed on these platforms, including the strategies you used and the results achieved. This will show your hands-on expertise and understanding of how each platform can drive B2B marketing success.
✨Showcase Your Analytical Skills
Be ready to talk about how you analyse campaign data and identify performance trends. Bring examples of how you've translated data insights into actionable recommendations for clients. This will demonstrate your strong analytical skills and your ability to optimise campaigns effectively.
✨Emphasise Your AI Experience
Since the role involves leveraging AI in paid media, prepare to discuss your experience with AI tools and how you've integrated them into your workflows. Share specific examples of how AI has improved campaign performance or team efficiency in your previous roles.
✨Communicate Confidently
Practice presenting your strategies and results clearly and confidently. You might be asked to present findings to clients or internal stakeholders, so being articulate and persuasive is key. Consider doing mock presentations to get comfortable with this aspect of the interview.
