Paid Media Consultant

A B2B marketing agency based in Woking, Surrey is seeking a commercially minded Paid Media Consultant to lead the delivery and optimisation of high-impact digital campaigns for their B2B clients. The role offers a salary of £35,000 - £45,000 with hybrid working (2 days per week in the office). This well-established agency has a strong team that provides opportunities for career progression.

Job Overview

You will be responsible for shaping performance strategies, utilising AI, managing key client relationships, and collaborating with different team functions to deliver exceptional results. You'll have hands-on expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and a deep understanding of how paid media integrates with MarTech and CRM ecosystems. As a senior figure within the Paid Media function, you'll play a pivotal role in driving growth across client accounts, improving team efficiency, and embedding innovation, especially AI, across all activities.

Responsibilities

• Lead the development of integrated, cross-channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
• Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
• Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
• Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
• Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
• Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
• Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight-driven marketing strategies that connect across channels.
• Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
• Leverage and test different AI platforms to accelerate paid media growth for clients and improve team efficiency.
• Support the Head of Department in refining internal processes, improving efficiency, and implementing best-practice methodologies across the department.

Skills / Experience

Essential

• 3+ years’ experience in paid media, within a B2B agency or performance marketing environment.
• Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
• Direct experience in implementing AI in paid media and paid media workflows.
• Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms such as HubSpot, Salesforce, or similar.
• Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
• Confident communicator, able to present strategies and results clearly to senior client stakeholders.
• Excellent organisational skills, managing multiple accounts with attention to detail and accountability.

Desirable

• Experience with lead scoring, conversion tracking, and marketing automation workflows.
• Familiarity with account-based marketing (ABM) and intent data tools.
• Experience managing large budgets (£500k+ monthly spend) and complex international accounts.

Right to work: Sponsorship cannot be offered, so candidates must have an independent right to work in the UK and be within commuting distance of Woking.